Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding  to expand into the US and UK markets. The amount puts the company’s value at $25 million.

Co-founded by an ex-Google engineer and former GM of a local arm of digital marketing giant Dentsu Aegis, the startup’s patented search engine marketing technology gives clients control over how their websites appear on Google search results. 

Longtail UX creates “scalable landing pages” for clients for longtail keywords related to a company’s product, improving the chances of matching consumers search queries and connecting them directly to a product page.

According to the company, “When users click on a Longtail UX created Google Ad or organic search result, they find all matching products in the first click, rather than having to refine, scroll or search further from the initial product landing page.”

The solution also includes measurement and reporting tools which the company says makes SEO investments “100 per cent measurable”. 

Longtail UX Australian clients include Woolworths Group’s Dan Murphy’s, Adore Beauty, Booktopia and Yellow Pages. 

The new funding comes from new and existing investors and will be used to grow the global sales team by 10x and appoint two VPs of Sales – one in the US and one in the UK to oversee growth in the Americas and EMEA, Longtail UX said.

“We’ve built a unique product that is driving massive value for our clients across a wide range of industries in the most important digital marketing channel that drives 50 per cent of the US$4 trillion global ecommerce,” said co-founder and CEO, Andreas Dzumla (pictured above, right).

“The latest funding round allows us to properly invest in sales and marketing to make our product known to CMOs around the world.”

Longtail UX co-founder and executive chairman Will Santow (pictured above, left) added, “The recent success and excitement around our SEO and SEM technology has helped us raise more than double our initial goal of one million dollars. 

“This investment will allow us to rapidly scale internationally by building out our sales teams and expanding our marketing efforts in the Americas and Europe.”

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