Australia was ranked the fourth highest selling country in Alibaba’s 11.11 Global Shopping Festival last Friday.
- Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit
During the 24-hour sales event US$17.8 billion of gross merchandise volume (GMV) was settled through Alipay on Alibaba’s China and international retail marketplaces. That’s a 32 per cent increase on last year’s figure. In 2016 mobile GMV settled through Alipay accounted for 82 per cent of total GMV.
An increase in the number of Aussie businesses selling into China and a handful of standout performances helped lift Australia from a fifth place ranking in 2015 to fourth this year.
Australian retailer Chemist Warehouse was once again a star of the show, reporting RMB 10 million of sales in the first 13 minutes – a number it reached in 46 minutes in last year’s 11.11 festival. The retailer went on to become the first Tmall Global store to surpass RMB 100 million.
Alibaba doesn’t release the figure for the total GMV Australian and New Zealand businesses processed on 11.11 but it did note that after the first nine hours, 14 minutes and 28 seconds of the festival, the total GMV of Australian and New Zealand products had exceeded that of 2015. The top ANZ brands by GMV included Jeanswest, Ugg, Swisse and Blackmores.
“As the world’s largest shopping extravaganza, Alibaba’s 11.11 Shopping Festival is invaluable for retailers from both a sales and brand-building perspective,” said Damien Gance, Director of Chemist Warehouse. “This year, we were fortunate to be part of Alibaba’s VR shopping experience which, along with our other marketing and merchandising activities, led to us beating our 2015 records. Our team is delighted and looking forward to continuing to work with Alibaba to provide new and innovative ways to shop.”
The five top selling countries were Japan, US, South Korea, Australia and Germany.
Maggie Zhou, Alibaba Group’s ANZ Managing Director said, “When we announced the opening of our office in Australia earlier this year, I said that one of our goals was to improve the country’s outstanding performance in Alibaba’s 2015 11.11 Global Shopping Festival. I’m thrilled that during this year’s festival we’ve seen significant increases in Australian sales volumes – a result which will have a positive impact on many local businesses.”
As Alibaba’s most global 11.11 shopping festival since the event’s inception in 2009, this year’s festival saw 235 countries and regions with completed cross-border transactions. 37 per cent of total buyers purchased from international brands or merchants.