Australia is now Amazon’s fastest growing marketplace and is bigger than Brazil, in terms of the number of sellers on the platform.
According to figures from Marketplace Pulse, which tracks the performance of ecommerce marketplaces around the globe, Australia is the fastest growing Amazon marketplace (relative to total size), followed by India.
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Six weeks after it launched Amazon.com.au passed 5,000 sellers, surpassing the number of sellers on Amazon’s marketplace in Brazil, which expanded beyond selling books in October.
Just under half (47 per cent) of sellers are based in Australia and 45 per cent are from China, according to Marketplace Pulse, which has built its own software to monitor major marketplaces data, including where the sellers’ warehouses are based.
According to SimilarWeb traffic to Amazon.com.au has grown from 4.5 million visitors in October to 7.52 million in November and 14.3 million visitors in December.
Compare that to eBay Australia, which enjoyed 93 million visitors in December according to SimilarWeb.
After an underwhelming launch, the percentage of negative reviews on Amazon.com.au is dropping.
By December 20, Amazon’s Australian sellers had clocked up their first 1,000 reviews. According to an analysis by Marketplace Pulse one in five of those reviews were negative. There’s now 7,280 reviews on the local marketplace and negative feedback has dropped from 17 per cent to 12 per cent.
Juozas Kaziukėnas, founder of Marketplace Pulse, attributed the early negative reviews to late shipping and cancelled orders.
“Seller reviews is a proxy of the activity on the marketplace. Amazon doesn’t disclose marketplace GMV or sales numbers by seller so the number of reviews they get they get (which customers can leave after a purchase) are the only way to measure growth,” Kaziukėnas told Which-50.
Australia was the 13th marketplace Amazon opened internationally, which was lauched in conjunction with Amazon’s first party retail offering. First day orders on Amazon.com.au were higher than for any other launch day in Amazon history, the company said.
In 2018, Amazon is expected to add more product categories to its Australian marketplace, as well as offering Fulfilment by Amazon to its marketplace sellers.