Australia technology companies are overrepresented in the Asia Pacific region’s marketing technology landscape, according to a new infographic. 

Inspired by the global edition released annually by Scott Brinker, the MarTech Alliance has compiled its first APAC Marketing Technology Landscape Supergraphic, collating all the marketing technology vendors in Asia Pacific region. 

The regional version is significantly less crowded than the Scott Brinker’s international graphic which organises more than 8,000 logos. 

Of the 660 martech providers across 18 countries, 25.5 per cent of the vendors are headquartered or born out of Australia. 

Australia is in the second position for contributions to the landscape, second only to India, which accounts for 41.7 per cent of the vendors.

The list includes Australian technology giants such as Canva (content marketing), Campaign Monitor (email marketing) and Atlassian (projects and workflows). 

 Across the landscape, the largest subcategory is social & relationship, accounting for 34 per cent of vendors. 

“Australia really is a force to be reckoned with in the martech space – given the size of the market, it’s really impressive to see such amazing innovation on a global scale, and such a valuable contribution to the marketing technology industry,” Carlos Doughty, CEO, Chief Marketing Technologist and founder of the MarTech Alliance.

The Martech Alliance is planning to host its first in-person event in Australia in November.

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