Mapping technology company HERE has launched a traffic service that aggregates live vehicle sensor data from Audi, BMW and Mercedes-Benz.

The HERE Real-Time Traffic service integrates the live vehicle data with traffic probe information to provide more accurate and precise information about traffic conditions.

“This is the world’s first traffic service to aggregate live rich vehicle sensor data from competing car brands and it represents a major step by HERE to make driving safer and more efficient for people everywhere,” said Ralf Herrtwich, Senior VP Automotive at HERE Technologies.

“While it helps drivers making informed decisions behind the wheel today, it also moves us closer to realising our vision of a live representation of the road environment needed for both advanced driver assistance systems (ADAS) and self-driving applications.”

HERE already gathers billions of GPS data points every day and leverages over 100 different probe and incident sources to provide a robust foundation for HERE Real-Time Traffic. Now, HERE is also integrating data from millions of Audi, BMW and Mercedes-Benz cars, with the fleet size expected to further grow during 2018 and beyond.

To further enrich the service, HERE is concurrently expanding the population of commercial vehicles from which it gathers conventional probe data.

Andrew Hart, Director at SBD Labs, said, “High quality traffic information is the cornerstone of a good navigation experience. Traffic information providers often define their capabilities by the number of probes they collect data from, but data richness will increasingly become the defining factor between a good service and an excellent one.”

According to Hart, the dozens of sensors equipped on modern cars make them the richest source of real-time traffic data.

“HERE has developed a win-win approach to accessing and analysing rich vehicle data.”

HERE Real-Time Traffic provides information about traffic conditions to drivers and can also be ingested by vehicle ADAS applications. The service is also widely used by ride-hailing companies, cities, road transport agencies, logistics companies, and air quality analytics specialists.

LinkedIn
Previous post

Accenture Identifies Top Security Threats of 2017

Next post

Solving Cultural problems is no longer optional, says McKinsey

Join the digital transformation discussion and sign up for the Which-50 Irregular Insights newsletter.