Leading conference company Ashton Media and Which-50.com publisher Which-50 Media have announced a strategic partnership. The two companies say that the new relationship will provide Australia’s adtech and martech businesses with a simple and effective one-stop-shop to maximise their ROI from conferences and content marketing.

Over the last five years Ashton Media and Which-50 have established themselves as the market leaders in the provision of quality content to the buyers of advertising and marketing technology solutions; Ashton through its world-class events such as the next month’s Programmatic Summit and Which-50 Media via the popular and fast-growing Which-50.com business information site.

Their relationship brings together the two best storytellers in the industry with each delivering a unique set of skills to the partnership.

Ashton Media has eight annual industry events within the marketing, advertising, CX and esports industries designed to meet the needs of director and C-Suite delegates.

“Our expertise is aggregating the most influential audiences in person for partners to educate and build relationships with. We firmly believe you cannot put a price on the power of face-to- face relationship building. However, we want to provide our partners with a powerful and rounded 24/7 content offering as a genuine extension of the Ashton Media premium audience,” according to Mark Abay – Content Director, Ashton Media.

“In our view, no-one does this better in the B2B space than Which-50,” he said.

“A number of mutual contacts had been actively encouraging us to get in touch with the guys at Which-50 to explore the idea of a partnership. The fact that we (Which-50 and Ashton Media) share a number of key strengths and core values made our conversations easy.”

“Most importantly, it was obvious that an integrated approach would be hugely beneficial to our clients – something we are equally obsessive about,” said Abay.

Paul van Wensveen, General Manager of Which-50 Media said that Ashton Media’s reputation for producing great events and dedication to client ROI made them a natural partner for Which-50.

“We both believe that relevant, engaging content is the most powerful way to inform and influence marketers and advertisers’ attitudes and decision making – whether that be content generated live in a face-to- face environment, or premium published content. What has been missing until now is a way that combined these approaches in a simple and powerfully effective way.”

Which-50 Media general manager, Paul van Wensveen

“Both our commercial models are designed to facilitate the connection between brands and partners in a highly effective and credible fashion.”

“As the publisher of Australia’s leading digital intelligence site, Which-50.com we live and die by our ability to aggregate and hold onto our premium audience of C-Suite executives by understanding and meeting their needs. That expertise also underpins the services offered by our specialist content creation agency for brands,” says van Wensveen.

According to Timothy Whitfield, Head of Operations and Technology at Group M, the partnership will offer consumers more fact-based engaging content, and more on-point events and presentations.

“This symbiotic partnership between Ashton and Which-50 is exactly what our industry needs to thrive. Both of these two strong ‘home grown’ companies are each punching above their weight but together will take things to the next level. This is a great start to the year!”

Clients can now choose from a range of content options which are strategically integrated with their event sponsorships, including article packages, white papers, qualitative research reports, infographics, video and even digital magazines. Content is then published on Which-50.com, and amplified through both owned and paid social channels.”

For further information: Ashton Media’s Commercial Director, Tim Stuart-Harris is leading the in-market client strategy and can be contacted directly on [email protected] or (02) 8228 6902 for more information.

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