Arq Group, an Australian digital solutions partner, has signed an agreement to join the Microsoft Advertising partner program.

Under Arq’s small and medium business brand, Netregistry, this partnership will change the way businesses reach new audiences through Microsoft’s growing pay-per-click search marketing platform, the company said.

Formerly known as Bing Ads, Microsoft Advertising is a search advertising tool that connects businesses with millions of potential customers. The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers, either directly through Bing or through the myriad of Microsoft-integrated hardware and software available in the current market.

Arq Group executive director, middle and mass market, Brett Fenton, said the company is proud of the collaboration that will help customers solve some of their most critical business challenges.

“Identifying, engaging and converting new customers across industries and markets is a challenge faced by every business. Microsoft Advertising will allow us to give our customers more choice and flexibility when it comes to improving their search needs and building out their sales funnel.”

As well as being fully certified across the Microsoft Advertising platform, Arq Group employees will have the opportunity to enhance their skills through exclusive access to training, technical, marketing and sales resources.

Additionally, as a trusted Microsoft partner, Arq Group and its customers will have ongoing access to Microsoft support teams across the globe, ensuring continuity in the delivery of search marketing products and services.

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