Marketing operations platform Aprimo has launched new tools to help marketers better manage their budgets and measure ROI and improve productivity.

“We’re excited to provide several new product enhancements and integrations that not only enable organisations to better optimise their Aprimo solutions, but also gain increased visibility into their data for better decision making,” said Kevin Souers, Chief Product Officer.

The Chicago-based digital asset management (DAM) company has launched Aprimo Insights — the company’s bundled analytical capabilities — offering “out-of-the-box” dashboards, visualisations and reports, as well as a new services practice that offers business intelligence (BI) that will deliver customer-defined modifications or creation of additional interactive reports leveraging BI.

Aprimo has also launched Budget Allocation which provides capabilities that streamline planning processes, including: ‘what-if’ scenario planning, annual and quarterly budget allocation, regional budgeting and planning, projected ROI, budget approval processes and year-over-year budget comparisons.

The company also announced AI enhancements to its products that make it easier to tag and reuse content, and appropriately route tasks. The company says the solution eliminates this manual work with capabilities such as speech-to-text transcription, video transcription and AI-powered resource allocation recommendations based on skills and availability.

An integration framework has also been introduced, called Aprimo Connect which allows customers to use various tools to connect their Aprimo solutions to common platforms. These include new Low-Code Integration Platform enables access to more than 200 integration points, so enterprises can expedite and customise their organisation’s required integrations.

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