Yoast SEO

Yoast SEO provides tools to enhance your website’s visibility in search engines, offering features like AI-powered content suggestions, real-time SEO analysis, and automatic technical optimizations. It supports seamless workflows with internal linking and redirects, while premium users gain access to 24/7 support and advanced plugins for local, video, news, or e-commerce SEO.

Founded in	2010
Location	🇳🇱 Netherlands
Founders	Joost de Valk

Features

Plans

Free Version

◈Includes essential features like SEO analysis, readability checks, and automatic XML sitemaps.

◈Ideal for beginners or small websites with basic optimization needs.

Premium

$99

◈Advanced keyword optimization, including synonyms and related terms.

◈AI-powered tools for generating SEO titles and meta descriptions.

◈Redirect manager to fix broken links.

◈Internal linking suggestions and orphaned content detection.

◈Social media previews for better visibility across platforms.

◈Access to the Yoast Academy for SEO training courses.

◈24/7 premium support via email and chat.

◈Ad-free experience for a streamlined workflow.

Yoast Plugin Bundles

$229

◈ Includes all five premium plugins (e.g., WooCommerce SEO, Local SEO, Video SEO, News SEO).

◈Comprehensive optimization toolkit for niche-specific needs like local businesses, e-commerce stores, video content, and news articles.

Shopify Plan

$19

◈Designed specifically for Shopify users to optimize product pages and online stores.

◈Offers a 14-day free trial and an annual plan option with a discount (12 months for the price of 10)

Refund Policy

Yoast offers a 30-day money-back guarantee for initial purchases; simply fill out a refund form to request a refund, but renewals and monthly subscriptions are non-refundable.

Ratings

trustpilot(4.7/5)

g2(4.5/5)

capterra(4.6/5)

producthunt(4.8/5)

Ai Opinion

✦

AI Rating(4.5/5)

Based on reviews from various sources, yoast.com earns a 4.5/5 stars rating.

What users like: Easy to use, provides quick SEO snapshots, helps in optimizing content, offers real-time search page previews, integrates seamlessly with WordPress, provides detailed feedback on text quality, suggests optimizing Google ranking, includes features like meta titles and descriptions, helps in avoiding duplicate/cannibalizing content, offers automatic redirect for deleted or changed permalinks, and provides good customer support.

What users don't like: Can be challenging to use with certain themes like Elementor, may over-optimize content by focusing on exact keywords, lacks in-depth schema markup capabilities, can be heavy and slow, especially in the free version, and some users find the paid version unstable and lacking in value over the free version.

Conclusion: Yoast SEO is a highly recommended tool for beginners and experienced SEOs alike, offering a robust set of features that simplify SEO tasks, but it may have some limitations in advanced functionalities and integrations.

Expert Opinion

✎

Expert Rating(4.9/5)

I recently tested Yoast SEO, a popular WordPress plugin designed to optimize websites for search engines. Here is my detailed review:
Yoast SEO stands out as a comprehensive and user-friendly tool for managing on-page SEO. One of its most notable features is the real-time content analysis, which provides instant feedback on SEO and readability. This makes it particularly useful for beginners who may not have extensive knowledge of SEO. The plugin employs a simple traffic light system (red, yellow, green) to guide users in optimizing their content effectively, from meta tags to keyword usage and internal linking.
Another impressive aspect of Yoast SEO is its technical SEO capabilities. It automatically handles tasks like XML sitemap generation, robots.txt editing, and canonical URLs, ensuring that your website adheres to best practices without requiring manual intervention. Additionally, the premium version offers advanced features such as automatic redirects, orphaned content detection, and internal linking suggestions, which save significant time and effort for website managers.
The platform's integration with tools like Google Search Console further enhances its utility by streamlining the submission process for sitemaps and monitoring website performance. Yoast also provides regular updates to stay aligned with Google's algorithm changes, ensuring that users are always equipped with the latest tools for optimization.
However, Yoast SEO does have some limitations. The free version lacks several advanced features available in the premium version, which could be discouraging for users seeking a more robust solution without additional costs. Additionally, while the plugin is excellent for basic SEO tasks, it may feel restrictive for experienced SEOs who require more flexibility or advanced functionalities like semantic keyword support or in-depth schema markup.
In conclusion, Yoast SEO is an essential tool for WordPress users looking to improve their website's search engine visibility. Its ease of use, powerful technical features, and consistent updates make it a reliable choice for both beginners and professionals. While it may not replace advanced SEO tools entirely, it excels as a foundational plugin for optimizing content and maintaining good SEO practices.