Appier (formerly Woopra)

Woopra is a comprehensive analytics platform designed to unify and analyze customer data across web marketing, sales, product, and support teams. It offers features like real-time customer journey tracking, customizable funnels, and automation tools to trigger personalized interactions based on user behavior. With over 50 one-click integrations and a code-free interface, Woopra empowers teams to make data-driven decisions efficiently while optimizing every touchpoint in the customer experience.

Founded in	2012
Location	🇺🇸 United States
Founders	Elie Khoury

Features

Plans

FREE

◈Actions per Month: 10K

◈Data Retention: 30 days

◈Users: 1

◈Features: Core Analytics, 30+ integrations, journey reports, trends reports, attribution reports, cohorts reports, retention reports, and people reports.

Starter Plan

$49/month

◈Actions per Month: 50K+

◈Data Retention: 1 year

◈Users: 5

◈Features: Advanced analytics, report exports, report snapshots, annotations, segmentation, and snapshots.

Pro Plan

$999/month

◈Actions per Month: 5 million+

◈Data Retention: 2 years

◈Users: 50

◈Features: Advanced analytics, analytics copilot, drill-down reporting, people metrics & formulas, public reports, automations, data loader, premium support, triggers, scheduled batches, and dynamic journeys.

Enterprise Plan

CUSTOM

◈Actions per Month: 50 million+

◈Data Retention: Up to 3 years

◈Users: 50+

◈Features: Data warehouse sync, data stores, workflows, organization (B2B) tracking, single sign-on (SSO), data governance, dedicated support.

Refund Policy

Woopra does not offer refunds if you cancel your account; any balance due must still be paid, and subscription benefits remain active until the end of the current term.

Ratings

trustpilot(2.6/5)

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g2(4.5/5)

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capterra(4.3/5)

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Ai Opinion

✦

AI Rating(4.5/5)

Based on reviews from various sources, www.woopra.com earns a 4.5/5 stars rating.

What users like: User-friendly interface, real-time customer analytics, comprehensive behavioral profiles, seamless data integration, customizable funnels, real-time individual-level analysis, easy-to-use visual interface, built-in automation for personalized interactions, extensive one-click integrations.

What users don't like: Occasional challenges in integrating data from certain third-party tools or platforms, limitations in customization options for reports and dashboards, difficulty in personalization without deep insights into customer behavior.

Conclusion: Woopra is highly praised for its user-friendly interface, real-time analytics, and seamless data integration, but some users find it challenging to integrate data from all third-party tools and may face limitations in customization.

Sources:

G2.com

Expert Opinion

✎

Expert Rating(2.3/5)

I recently tested Woopra, a customer analytics platform designed to provide businesses with real-time insights into user behavior across multiple touchpoints. Here is my detailed review: Woopra excels in its ability to unify and analyze data from various sources, including websites, mobile apps, and marketing tools. The platform offers robust features such as real-time analytics, customer journey mapping, and segmentation capabilities. Its visually appealing dashboards and user-friendly interface make it accessible even for teams with limited technical expertise. One of the standout features is the ability to create detailed customer profiles that track individual user interactions, enabling businesses to personalize their marketing efforts effectively. Additionally, Woopra integrates seamlessly with over 50 third-party tools, allowing for streamlined data collection and automation across platforms. The platform is particularly effective for businesses looking to optimize customer retention and engagement. For example, its automation features allow users to trigger personalized interactions based on customer behavior, such as sending targeted emails or updating CRM fields. This level of customization helps businesses improve conversion rates and enhance customer satisfaction. Woopra also provides granular reporting options, enabling teams to monitor KPIs like subscription growth and feature usage trends comprehensively. However, Woopra does have a few limitations. Its data retention policy caps at 24 months unless users pay extra fees for extended storage, which might be restrictive for companies requiring long-term historical data analysis. Additionally, some users have reported challenges with onboarding due to the complexity of data integration processes. Pricing can also be considered steep for smaller businesses or those with extensive tracking needs. While the platform offers GDPR compliance features, concerns about its U.S.-based data storage may arise for organizations with strict privacy requirements. In conclusion, Woopra is a powerful analytics tool that delivers actionable insights and enhances customer engagement strategies through real-time tracking and automation. Despite minor drawbacks in pricing and data retention policies, its comprehensive features make it a valuable asset for businesses aiming to understand and optimize their customer journeys effectively.