Smilarweb

Similarweb provides businesses with detailed digital data and insights, analyzing over 100 million websites, 4.7 million mobile apps, and billions of search terms across 210 industries. With a global team of over 1,000 employees and a presence on six continents, it supports organizations of all sizes in understanding markets and driving strategic decisions.

Founded in	2009
Location	🇺🇸 United States
Founders	Or Offer

Features

Plans

No free plan available for this product.

Starter

$125 per month Billed yearly, or $199 month-to-month

◈1 User

◈Up to 100 website results per table

◈Up to 1,000 keyword results per table

◈3 months of historical data

◈Worldwide geo view (can not filter by specific country)

◈Website performance

◈Keyword analysis

Professional

$333 per month Billed yearly, or $449 month-to-month

◈All the features in Starter+

◈1 User

◈Up to 500 website results per table

◈Up to 5,000 keyword results per table

◈6 months of historical data

◈Worldwide geo view (can not filter by specific country)

Team

Custom

◈All the features in Professional+

◈5 Users

◈Up to 10,000 website results per table

◈Up to 50,000 keyword results per table

◈15 months of historical data

◈Worldwide or a local country filter (add-ons available)

◈10 custom industries

◈3 custom website segments

◈Folder/subdomain analysis

◈API access (add-on available)

Enterprise

Custom

◈All the features in Team+

◈10 Users

◈Unlimited websites per table

◈Up to 150,000 keyword results per table

◈37 months of historical data

◈Worldwide and a local country filter (add-ons available)

◈50 custom industries

◈50 custom website segments

◈Unlimited viewers

◈Faster API

◈Conversion analysis

◈Top 10,000 pages per website

◈More security (SSO, log files, etc)

Refund Policy

Similarweb does not provide refunds for subscriptions purchased.

Ratings

trustpilot(3.6/5)

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g2(4.5/5)

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capterra(4.6/5)

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Ai Opinion

✦

AI Rating(4.5/5)

Based on reviews from various sources, www.similarweb.com earns a 4.5/5 stars rating.

What users like: ease of use, comprehensive data, detailed insights into website performance, competitive benchmarking features, ability to analyze web traffic trends, identify leading traffic sources, and see referral patterns, highly visual interface, reliable data, minimal learning curve, sleek browser extensions, transparent user data practices, valuable insights into competitors' online strategies, ability to refine digital marketing strategy, and access to audience insights for competitor sites.

What users don't like: lack of data on social media platforms like Facebook and TikTok, limited real-time data options, no granular insights into mobile vs. desktop behavior trends, absence of backlink data on standard plans, occasional issues with sorting results by certain columns requiring an upgrade, and occasional lack of data for incomplete months.

Conclusion: Similarweb is a powerful tool for digital marketers and site owners, offering comprehensive data and insights that help refine digital strategies, but it has some limitations in terms of social media data and real-time updates.

Sources:

g2.com

capterra.com

stylefactoryproductions.com

sparrowboost.com

Expert Opinion

✎

Expert Rating(4.7/5)

I recently tested Similarweb, a powerful digital analytics and market intelligence platform, and found it to be an invaluable tool for businesses looking to understand their online presence and competitive landscape. Here’s my detailed review:
Similarweb excels in providing comprehensive insights into website traffic, audience behavior, and competitor performance. Its ability to analyze traffic sources—such as direct, organic, paid search, and referral channels—offers a clear picture of how users interact with websites. The platform also provides geographic and demographic data, allowing businesses to better target their audiences.
One of the standout features is its competitive benchmarking capabilities. Similarweb enables users to compare their website’s performance with up to 20 competitors, offering detailed metrics like traffic share, referral sources, and audience overlap. This makes it an excellent tool for strategic planning and identifying growth opportunities.
The interface is highly visual and user-friendly, making it easy for both beginners and experienced users to navigate. The data is presented in a clear and digestible format, which is especially helpful when dealing with large volumes of information. Additionally, the platform supports integrations with other tools, enhancing its utility for marketing teams.
However, there are some limitations. The platform struggles with accuracy for websites with very low or extremely high traffic volumes. It also lacks backlink analysis features in its standard plans, which are critical for SEO-focused users. Furthermore, real-time data updates are limited, which might be a drawback for those requiring up-to-the-minute insights.
Pricing can also be a concern for smaller businesses. While the free version offers basic functionality, unlocking the full potential of Similarweb requires a premium subscription that may be cost-prohibitive for some users.
In conclusion, Similarweb is a robust and versatile tool that delivers valuable insights into web traffic and market dynamics. While it has some limitations in specific areas like backlink analysis and real-time updates, its strengths in competitive analysis and user-friendly design make it a worthy investment for most businesses aiming to optimize their digital strategy.