Info Table
TierDiscount, Free Trial, Paid Plan, Tiered Pricing
Affiliate ProgramYes [view all]
White LabelYes [view all]
APIYes [view all]
Pricing From$50
SupportYes
 support@serpstat.com
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Description

Serpstat is an all-in-one SEO platform empowering marketers with keyword research, rank tracking, backlink analysis, site audits, and PPC insights across 230+ countries. Track rankings, uncover keyword gaps, audit technical issues, analyze competitors, and generate AI-optimized content—all in one affordable suite for boosting visibility and organic growth. Ideal for agencies and businesses seeking scalable SEO success.

Founded in2013
Location🇺🇦 Ukraine
Founders Oleg Salamakha,

Plans

No free plan available for this product.
Individual
$50
◈For freelancers and beginners:
◈
◈5 projects
◈100 searches for sites, keywords, and links per day
◈10,000 keyword position checks
◈30,000 pages to audit
◈50,000 export rows
◈Access to core features:
◈Keyword Research, Site Analysis, Rank Tracker, Site Audit, Backlink Analysis.
Team
$100
◈For agencies and growing teams:
◈
◈Unlimited projects
◈500 searches for sites, keywords, and links per day
◈
◈50,000
◈keyword position checks
◈150,000 pages to audit
◈250,000 export rows
◈Access to extended features:
◈Everything in Individual + API, ChatGPT and Claude Integration (MCP), AI Overview Brand Opportunities Report, Share Access, AI Tools, Batch Analysis, Scheduled Reports, Billing by Invoice and more.
Agency
$410
◈For large agencies and businesses:
◈
◈Unlimited projects
◈5,000 searches for sites, keywords, and links per day
◈500,000 keyword position checks
◈1,500,000 pages to audit per month
◈2,500,000 export rows per month
◈Access to all features:
◈Everything in Team + White Label Reports, Data Engineer Consultation, Phone Support and more.
Refund Policy

Serpstat's refund policy states payments are non-refundable, but they consider justified individual requests via support@serpstat.com.

Ratings

trustpilot(5.0/5)
trustpilot(4.6/5)
trustpilot(3.1/5)

Ai Opinion

AI Rating(3.8/5)

Users consistently praise Serpstat's affordable pricing, intuitive interface, and comprehensive SEO features including keyword research, site audits, and competitor analysis. The site audit tool is particularly strong, with thorough issue detection and helpful priority categorization. However, users report concerns about inaccurate SEO research data, incomplete backlink information, occasional bugs, and pricing that some find higher than competitors. Overall, it's considered a solid mid-range SEO tool best suited for keyword research and technical audits.

Expert Opinion

Expert Rating(4.5/5)

I recently tested Serpstat, an all-in-one SEO platform, and here's my honest feedback from hands-on use. Serpstat shines with robust keyword research, rank tracking, backlink analysis, and site audits in one dashboard. I loved how it uncovers competitor gaps and tracks rankings across 230+ countries effortlessly. The interface feels intuitive, and AI content tools sped up my workflows. Setup was quick, with a free trial letting me dive right in. Features like white-label reports and API access worked smoothly for agency tasks. Pricing starts affordable at $69/month, scaling well for teams. My minor gripe: occasional limits on free searches. Still, it's a powerhouse for SEO pros on a budget.

Videos

Reviews

  • José Márquez4 ★

    : Serpstat is a solid tool for SEO analysis. It gives good insights on keywords and competitors, and the interface is easy to use. Sometimes the reports take a bit long to load, but overall it's helpful for my marketing work.

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