Semrush

Semrush is an online visibility management platform offering over 55 tools to SEO optimize digital marketing strategies. It supports SEO, pay-per-click campaigns, content creation, social media management, and competitor analysis. Features include keyword research, backlink audits, SERP tracking, and AI-driven content optimization, enabling businesses to improve online presence, streamline workflows, and gain actionable insights across diverse marketing channels

Founded in	2008
Location	🇺🇸 United States
Founders	Oleg Shchegolev

Features

Plans

Free Plan

$0/month

◈Limited access to Semrush tools and data, ideal for basic exploration of the platform.

Pro Plan

$139.95/month

◈Keyword research and tracking (500 keywords)

◈Competitor analysis

◈Site audits (up to 100,000 pages/month)

◈Rank tracking (5 projects)

◈10,000 results per report

◈Ideal for freelancers, startups, and in-house marketers managing smaller-scale projects.

Guru Plan

$249.95/month

◈Includes all Pro features plus

◈Content Marketing Toolkit

◈Historical data access

◈Branded reports

◈Extended limits (1,500 keywords, 15 projects, 300,000 pages crawled/month)

◈Best suited for SMBs and growing marketing agencies scaling their SEO and content marketing efforts.

Business Plan

$499.95/month

◈Includes all Guru features plus

◈API access for custom integrations

◈White-label reports for agencies

◈Advanced sharing options and reporting limits (5,000 keywords, 40 projects, 1 million pages crawled/month)

◈Designed for enterprises, e-commerce businesses, and agencies managing multiple accounts or extensive web presence.

Enterprise Plan

Custom Pricing

◈Tailored solutions with advanced customization options for large-scale businesses.

Refund Policy

Semrush offers a 7-day money-back guarantee for new subscription purchases, allowing users to request a refund in writing within 7 days of their initial payment or subscription renewal; refunds are processed within 30 days using the original payment method.

Ratings

trustpilot(3.2/5)

g2(4.5/5)

capterra(4.6/5)

producthunt(4.6/5)

Ai Opinion

✦

AI Rating(4.5/5)

Based on reviews from various sources, www.semrush.com earns a 4.5/5 stars rating.

What users like: Detailed analytics, ease of use, robust features for both beginners and experts, world-class customer service, keyword research tools, competitor analysis, backlink auditing, technical SEO solutions, SEO Writing Assistant, and integration with Google Webmaster and Google Analytics.

What users don't like: Limited daily report allowance in the Guru plan, misleading ranking information, overwhelming number of features, and sometimes high pricing.

Conclusion: Semrush is a highly effective and versatile SEO tool that offers a wide range of features and excellent customer support, making it a valuable asset for digital marketing professionals.

Sources:

G2.com

Expert Opinion

✎

Expert Rating(4.6/5)

I recently tested Semrush, a comprehensive digital marketing platform that offers tools for SEO, PPC, content marketing, social media management, and competitor analysis. Here is my detailed review: Semrush stands out as one of the most powerful and versatile tools in the digital marketing space. Its keyword research capabilities are exceptional, providing accurate data on search volumes, keyword difficulty, and trends. The platform’s AI-powered personalized keyword difficulty scores and search intent feature make it easier to focus on high-value keywords that drive conversions. Additionally, its backlink analysis tool is highly effective in identifying poor-quality links and managing disavow files, ensuring a clean link profile. The site audit tool is another highlight, offering detailed insights into technical SEO issues and actionable recommendations for improvement. One of Semrush’s strongest features is its competitor analysis. Tools like the keyword gap and backlink gap analysis help uncover opportunities to outperform competitors. The Market Explorer feature provides insights into market share and competitor strategies, making it invaluable for strategic planning. For PPC campaigns, Semrush delivers in-depth data on ad performance and audience targeting, enabling businesses to optimize their advertising spend effectively. The platform’s user interface is well-designed with intuitive visualizations that simplify complex data analysis. While beginners may face a learning curve due to the sheer number of features, the charts and filters make navigation manageable over time. Semrush also integrates seamlessly with tools like Google Analytics and LinkedIn Insights for enhanced reporting accuracy. However, there are some drawbacks to consider. The pricing can be steep for smaller businesses or individual users, especially when accessing advanced features like competitive intelligence add-ons. Additionally, while Semrush provides extensive data for SEO and PPC campaigns, its organic traffic estimates can occasionally be imprecise compared to other tools like Ahrefs. The interface also requires multiple clicks to access specific reports, which might feel cumbersome for new users. In conclusion, Semrush is a robust and reliable platform that caters to both beginners and experts in digital marketing. Its comprehensive suite of tools makes it an indispensable resource for improving SEO rankings, optimizing ad campaigns, and analyzing competitors effectively. Despite minor limitations in pricing and usability for newcomers, its depth of features and accuracy make it worth the investment for serious marketers.