Eloqua Marketing

Oracle Eloqua Marketing Automation provides AI-driven tools and an intuitive interface to help businesses design and execute precise, cross-channel marketing campaigns. It enables seamless collaboration between marketing and sales teams, offering features like real-time lead scoring, account-based marketing, and advanced analytics. With scalable integrations and robust data management, it supports personalized customer experiences while streamlining campaign workflows.

Founded in	1999
Location	🇺🇸 United States
Founders	Larry Ellison

Features

Plans

No free plan available for this product.

Basic Plan

$2,000 per month

◈10 marketing users

◈Real-time dashboards and reporting, Benchmarking

◈Oracle Eloqua Insight Reporter

◈Unified marketing calendar,

◈Practice templates/programs/tools, b

◈Basic security administration, and a simplified interface.

Standard Plan

$4,000 per month

◈Includes all features of the Basic Plan

◈AppCloud access, lead nurturing/drip marketing/multi-channel campaigns

◈Simple campaign creation with A/B testing, and simple email functionalities.

Refund Policy

Oracle Eloqua Marketing Automation does not publicly disclose a specific refund policy on its official website or related materials. For details regarding refunds, it is recommended to review the terms of your licensing agreement or contact Oracle's support team directly for clarification.

Ratings

g2(3.9/5)

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capterra(4.0/5)

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Ai Opinion

✦

AI Rating(4/5)

Based on reviews from various sources, www.oracle.com earns a 4/5 stars rating.

What users like: Positive trust score, high security features, scalability, reliability, excellent customer support, easy to use interface, useful reports and dashboards, efficient data handling, high availability, and robust security protocols.

What users don't like: Expensive licensing costs, complex administration and maintenance, occasional smooth operation issues.

Conclusion: Oracle.com is generally well-regarded for its robust security, scalability, and reliability, but users may find the licensing costs and administrative complexity challenging.

Sources:

oracle.com

g2.com

gartner.com

Expert Opinion

✎

Expert Rating(3.8/5)

I recently tested Oracle Eloqua, a marketing automation platform tailored for enterprise-level organizations. Here's my detailed review:

Oracle Eloqua excels in providing powerful and customizable marketing automation tools, making it a go-to solution for large businesses with complex marketing needs. Its standout features include a robust campaign builder, advanced lead scoring, and seamless CRM integration. The visual campaign builder is particularly intuitive, allowing marketers to design multi-step campaigns with ease. Additionally, Eloqua offers extensive third-party integrations—nearly 400 applications—which enhance its functionality and adaptability to different business processes.

The platform also supports detailed reporting and analytics. With over 150 out-of-the-box reports and the ability to create custom dashboards via its "Insight" feature, Eloqua delivers actionable data to inform decision-making. The email and landing page editors are user-friendly, enabling teams to create professional assets quickly once templates are established.

However, Eloqua has notable drawbacks. Its high cost—starting at $2,000 per month—makes it inaccessible for small to medium-sized businesses. Implementation can be time-consuming due to the platform's complexity, which may require external consultants for setup and training. Additionally, customer support is a weak point; many users report slow response times and limited assistance from Oracle's team. The lack of native social media functionalities is another limitation, requiring integrations with third-party tools for social publishing and analytics.

In conclusion, Oracle Eloqua is a powerful but expensive solution best suited for large enterprises with the resources to invest in its implementation and maintenance. While its customization options and automation capabilities are impressive, smaller organizations or those seeking quicker deployment may find it challenging to justify the cost and complexity.