Info Table
TierFree Plan (Freemium), Paid Plan
Affiliate ProgramYes [view all]
White LabelYes [view all]
APIYes [view all]
SupportYes
 [email protected]
Social Media Platforms        

Description

Omnisend is an ecommerce-focused marketing automation platform that combines email, SMS, and push notifications into a single tool. It offers customizable templates, pre-built automations like abandoned cart recovery, and real-time audience segmentation, helping businesses deliver personalized messages efficiently. With seamless integrations and 24/7 customer support, Omnisend empowers marketers to create relevant campaigns tailored to their customers’ behaviors and preferences.

Founded in2014
Location🇬🇧 United Kingdom
Founders Rytis Lauris

Plans

Free
$0 per month
250 contacts
500 emails / month
500 web push notifications / month
50 published reviews (Shopify)
$1 in free SMS to try
Standard
$11.20 per month
500 contacts
6,000 emails / month
Unlimited web push notifications
1,000 published reviews (Shopify)
Success manager (from $400)
24/7 Priority support
Pro
$41.30 per month
2,500 contacts
Unlimited emails
Unlimited web push notifications
Unlimited published reviews (Shopify)
Success manager (from $400)
24/7 Priority support
Advanced reporting
Refund Policy

Omnisend's refund policy states that charges are generally non-refundable, but refunds may be considered in specific cases, such as unused features, failed subscription cancellations, system malfunctions, or account security issues.

Ratings

trustpilot(4.2/5)
g2(4.6/5)
capterra(4.7/5)

Ai Opinion

AI Rating(4.7/5)

Based on reviews from various sources, www.omnisend.com earns a 4.7/5 stars rating.

What users like: Ease of use, intuitive platform, robust features, seamless integration with Shopify, great customer service, flexible segmentation, behavior tracking, customer lifecycle mapping, sophisticated targeting, value for money, comprehensive features like email automation and SMS marketing, subscriber list management, responsive and helpful support team, ability to measure campaign success, create forms, and manage contacts within one single platform.

What users don't like: Some reporting opportunities could increase efficiency in evaluating metrics, small features within the platform could be improved upon for a better UX, occasional issues with email templates customization, emails sometimes going to spam, need for better live support options like phone and screen sharing.

Conclusion: Omnisend is highly recommended for its ease of use, robust features, and excellent customer service, making it a powerful tool for email and SMS marketing.

Expert Opinion

Expert Rating(4.5/5)

I recently tested Omnisend, an email and SMS marketing platform tailored for e-commerce businesses. Here is my detailed review:

Omnisend stands out as a robust solution for e-commerce marketers, offering seamless integration with platforms like Shopify, WooCommerce, and BigCommerce. Its user-friendly interface makes it easy to create and manage email campaigns, automations, and SMS marketing efforts without requiring advanced technical skills. The drag-and-drop email builder is intuitive, and the pre-designed templates are both visually appealing and customizable, allowing businesses to maintain their brand identity effortlessly. Additionally, the automation workflows—such as abandoned cart emails and welcome series—are simple to set up and highly effective in driving conversions.

One of Omnisend's strongest features is its segmentation capabilities. Users can group audiences based on shopping behavior, campaign activity, or other criteria to deliver highly personalized messages. This precision targeting significantly improves engagement rates. The platform also excels in its reporting tools, providing clear insights into campaign performance, although some advanced metrics are restricted to higher-tier plans.

Omnisend's pricing is competitive, starting with a free plan that includes essential features like email campaigns and basic automations. Paid plans add more advanced functionalities, such as SMS marketing and priority customer support. While the platform offers great value for money, some users may find the costs increase as their subscriber base grows.

Customer support is another highlight. Omnisend provides 24/7 live chat and email support across all plans, with paid users receiving priority assistance. My experience with their support team was positive—they were responsive and helpful in resolving queries. However, some users have reported occasional delays or less satisfactory experiences with escalated issues.

On the downside, while Omnisend is excellent for e-commerce-focused campaigns, it may not be as versatile for B2B businesses or those requiring highly advanced analytics. Additionally, some users have noted minor bugs in features like form creation or A/B testing.

In conclusion, Omnisend is a fantastic choice for small to medium-sized e-commerce businesses looking for an easy-to-use yet powerful marketing platform. Its combination of email and SMS marketing tools, strong segmentation options, and excellent customer support make it a reliable partner for growing sales and enhancing customer engagement.

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