Info Table
Affiliate ProgramYes [view all]
White LabelYes [view all]
APIYes [view all]
SupportYes
 [email protected]
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Description

Adobe Marketo Engage is an AI-powered marketing automation platform designed to help businesses streamline personalized buyer engagement and drive measurable pipeline growth. It enables teams to plan, execute, and analyze omnichannel campaigns while maintaining secure, up-to-date customer profiles. With features like sales intelligence, dynamic chat, and multi-touch attribution, it integrates seamlessly with other applications to align marketing and sales efforts effectively.

Founded in1982
Location🇺🇸 United States
Founders Shantanu Narayen

Plans

No free plan available for this product.
Growth
CUSTOM
10 Users
20k calls 1 Day - API Calls (Daily)
Lead & Account Database
*Native CRM Integration (SFDC, MSD & Veeva)**
Audience Segmentation & Targeting
Advanced Dynamic Content
Advanced Personalization
Custom User Roles & Permissions
Campaign & Journey Automation
Intelligent Cross- channel Nurturing
Scoring, Routing & Alerts
Email Marketing
Social Marketing
Landing Pages & Forms
Search Engine Optimization
Paid Media Targeting
Campaign Reporting & Insights
Secure Domains
Select
CUSTOM
25 Users
50k calls 1 Day - API Calls (Daily)
Lead & Account Database
*Native CRM Integration (SFDC, MSD & Veeva)**
Audience Segmentation & Targeting
Advanced Dynamic Content
Advanced Personalization
Custom User Roles & Permissions
Campaign & Journey Automation
Intelligent Cross- channel Nurturing
Scoring, Routing & Alerts
Email Marketing
Social Marketing
Landing Pages & Forms
Search Engine Optimization
Paid Media Targeting
Campaign Reporting & Insights
Secure Domains
10 Objects - 2M Records
Event & Webinar Marketing
Interactive Webinars
Marketing Calendar
Attribution & ROI Dashboards
50 Assets Predictive Content
Dynamic Chat
Prime
CUSTOM
25 Users
50k calls 1 Day - API Calls (Daily)
Lead & Account Database
*Native CRM Integration (SFDC, MSD & Veeva)**
Audience Segmentation & Targeting
Advanced Dynamic Content
Advanced Personalization
Custom User Roles & Permissions
Campaign & Journey Automation
Intelligent Cross- channel Nurturing
Scoring, Routing & Alerts
Email Marketing
Social Marketing
Landing Pages & Forms
Search Engine Optimization
Paid Media Targeting
Campaign Reporting & Insights
Secure Domains
10 Objects - 2M Records
Event & Webinar Marketing
UNLIMITED Interactive Webinars
Marketing Calendar
Attribution & ROI Dashboards
50 Assets Predictive Content
Dynamic Chat
Target Account Management
Predictive Audiences
Advanced Journey Analytics
Sandbox
Workspaces & Partitions
Ultimate
CUSTOM
25 Users
50k calls 1 Day - API Calls (Daily)
Lead & Account Database
*Native CRM Integration (SFDC, MSD & Veeva)**
Audience Segmentation & Targeting
Advanced Dynamic Content
Advanced Personalization
10 Objects - 2M Records
Campaign & Journey Automation
Intelligent Cross- channel Nurturing
Scoring, Routing & Alerts
Email Marketing
Social Marketing
Landing Pages & Forms
Search Engine Optimization
Paid Media Targeting
Campaign Reporting & Insights
Secure Domains
Custom Data Objects & Fields
Event & Webinar Marketing
Unlimited w/ Concurrency - Interactive Webinars
Marketing Calendar
Attribution & ROI Dashboards
50 Assets - Predictive Content
Dynamic Chat
Target Account Management
Predictive Audiences
Advanced Journey Analytics
Sandbox
Workspaces & Partitions
Marketo Measure
Refund Policy

Adobe Marketo Engage does not provide specific details about its refund policy on its official website or related resources. It is recommended to contact Adobe's customer support directly for clarification regarding refunds and cancellations.

Ratings

trustpilot(3.7/5)
g2(4.1/5)
capterra(4.3/5)

Ai Opinion

AI Rating(1.9/5)

Based on reviews from various sources, business.adobe.com earns a 1.9/5 stars rating.

What users like: Excellent products, diversity of products or services.

What users don't like: Customer service, exchange, refund, and cancellation policies, high price level, buggy software, poor technical support, predatory subscription practices, difficulty in canceling subscriptions, misleading information.

Conclusion: Users appreciate Adobe's products but are highly dissatisfied with the company's customer service and business practices.

Expert Opinion

Expert Rating(3.8/5)

I recently tested Adobe Marketo Engage, a robust AI-powered marketing automation platform designed to streamline omnichannel campaigns, enhance buyer engagement, and align sales and marketing efforts. Here is my detailed review:

Marketo Engage excels in its comprehensive feature set that caters to businesses of all sizes and maturity levels. The platform serves as a central hub for planning, executing, and measuring campaigns across multiple channels, including email, web, mobile, events, and more. Its ability to create highly targeted audience segments using automated customer profile enrichment stood out during my testing. This feature ensures that campaigns are precise and personalized, which is critical for modern marketing success.

The platform’s AI-driven content personalization is another highlight. It allows marketers to dynamically tailor messaging and visuals for individual customers while maintaining brand consistency. I found the AI-powered predictions for content performance particularly useful for optimizing campaigns quickly. Additionally, the intuitive drag-and-drop interface for building multi-step campaigns simplifies complex workflows, making it accessible even for teams with limited technical expertise.

Marketo Engage also shines in its integration capabilities, offering seamless connections with CRMs like Salesforce to keep sales and marketing data synchronized. The advanced lead scoring system ensures that sales teams focus on the most promising prospects, enhancing productivity and driving better results. Furthermore, its reporting tools—such as customizable dashboards and multi-touch attribution—provide deep insights into campaign performance and ROI.

However, while the platform is incredibly powerful, it does come with a steep learning curve for new users due to its extensive features and customization options. It may take time for smaller teams or less experienced marketers to fully unlock its potential. Additionally, the pricing can be on the higher side, making it a better fit for mid-sized to large enterprises rather than startups with limited budgets.

In conclusion, Adobe Marketo Engage is a top-tier marketing automation solution that combines advanced AI capabilities with robust campaign management tools. Its ability to scale with business needs makes it an excellent choice for organizations looking to drive measurable results from their marketing efforts. While it may require some initial investment in training and resources, the long-term benefits far outweigh these challenges.

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