Info Table
TierFree Plan (Freemium), Paid Plan, Tiered Pricing
Affiliate ProgramYes [view all]
White LabelYes [view all]
APIYes [view all]
Pricing From$9
SupportYes
 [email protected]
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Description

MailerLite, founded in 2010, offers a straightforward email marketing solution developed by a diverse global team. Originating from a web design agency in 2005, MailerLite emphasizes simplicity and user-focused features, supported by a remote workforce spanning over 40 countries. The company prioritizes a clean design, an intuitive content editor, and strong customer support, fostering a culture of trust and dedication while embracing remote work and annual global meetups.

Founded in2010
Location🇺🇸 United States
Founders Ignas Rubežius

Plans

Free
$0 For up to 1,000 subscribers
12,000 monthly emails
1 user seat
24/7 Email & chat support for up to 30 days
Key features
Drag & drop editor
Email automation builder
Websites
10 landing pages
Comparative reporting
Signup forms & pop-ups
Hobby
Free
3,000 emails
$1.00 /1000 emails
Email API and SMTP relay
Drag & Drop email builder
7 days data retention
Advanced
$18.00 / month $216.00 billed yearly for up to 500 subscribers
Unlimited monthly emails
Unlimited user seats
24/7 Live chat & email support
All in Growing Business, plus
Facebook integration
Custom HTML editor
Promotion pop-ups
Multiple triggers in automations
Preference center
AI writing assistant
Smart sending
Partner discounts
Growing Business
$9.00 / month $108.00 billed yearly for up to 500 subscribers
Unlimited monthly emails
3 user seats
24/7 Email support
All in Free, plus
Sell digital products
Unlimited templates
Dynamic emails
Auto resend campaign
Unlimited websites & blogs
Unsubscribe page builder
Multivariate testing
Enterprise
Contact Support
Businesses with over
Unlimited monthly emails
Unlimited user seats
24/7 live chat & email support
Dedicated success manager
Dedicated IP & deliverability consultation
Onboarding consultation and training
Account audit and performance improvements100K subscribers
Starter
$28.00 / month $336.00, Billed yearly
50,000 emails
100 SMS
100 emails verifications credits
Extra usage
$0.95 /1000 emails
$1.40 /100 SMS
50 sender identities
Inbound routing
SMS API
Professional
$88.00 / month $1,056.00, Billed yearly
50,000 emails
150 SMS
400 emails verifications credits
Extra usage
$0.80 /1000 emails
$1.40 /100 SMS
1,000 domains
Unlimited templates
High throughput API
Enterprise
Contact Support
Unlimited domains
Unlimited templates
Dedicated IP
Refund Policy

MailerLite's refund policy states that no refunds are provided for unused or partially used plans, and refunds can only be requested within 30 days from the last transaction date.

Ratings

trustpilot(4.4/5)
g2(4.6/5)
capterra(4.8/5)
producthunt(4.7/5)

Ai Opinion

AI Rating(4.5/5)

Based on reviews from various sources, www.mailerlite.com earns a 4.5/5 stars rating.

What users like: ease of use, affordability, great customer support, powerful email marketing features, user-friendly interface, solid landing page and website builder, advanced automation tools, strong email editor with 90+ modern email templates, segmentation features, excellent free plan, and effective customer service.

What users don't like: limited number of integrations, mobile app limitations, limited analytics options, lack of advanced features like advanced automations and reporting, limitations of the free plan, and occasional issues with email deliverability.

Conclusion: MailerLite is a solid platform for email marketing, particularly suitable for beginners and small businesses, offering a great balance of ease of use and powerful features at an affordable price.

Expert Opinion

Expert Rating(4.6/5)

I recently explored MailerLite, a comprehensive email marketing platform, and found it to be an outstanding tool for businesses looking to enhance their email campaigns. Here's my detailed review,

MailerLite stands out for its simplicity and affordability, making it an excellent choice for small businesses and beginners in the email marketing space. The platform offers a wide range of features, including a drag-and-drop email builder, automation capabilities, landing page creation, and eCommerce integrations. This makes it more than just an email marketing tool—it's an all-in-one marketing solution that can support various aspects of digital marketing.

One of the key strengths of MailerLite is its user-friendly interface. The platform is designed to minimize the learning curve, allowing users to quickly create and manage email campaigns without needing extensive technical skills. This ease of use is complemented by a robust set of templates and design tools that enable users to craft visually appealing emails and landing pages.

MailerLite's automation features are particularly noteworthy. They allow users to set up sophisticated workflows that can nurture leads and engage customers effectively. While not as advanced as some competitors like ActiveCampaign, MailerLite’s automation tools are powerful enough for most small to medium-sized businesses.

The platform also excels in customer support and value for money. With a generous free plan that includes many core features, MailerLite provides significant value, especially for startups and small businesses with limited budgets. The paid plans are competitively priced, offering additional features like advanced reporting and segmentation.

However, MailerLite does have some limitations. The lack of advanced reporting tools and spam/design testing features might be a drawback for larger enterprises or those needing more detailed analytics. Additionally, while customer support is generally reliable, live chat is only available on higher-tier plans.

In conclusion, MailerLite is a versatile and cost-effective email marketing solution that offers a rich feature set suitable for small businesses and beginners. Its ease of use, combined with powerful automation capabilities and excellent customer support, make it a top choice for those looking to streamline their email marketing efforts without breaking the bank. Despite some minor limitations in advanced features, MailerLite remains a highly recommendable tool for most users.

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