Info Table
TierDiscount, Free Trial, Paid Plan
Affiliate ProgramYes [view all]
White LabelYes [view all]
APIYes [view all]
Pricing From$6
SupportYes
 [email protected]
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Description

Mailchimp.com is an email and marketing automation platform that supports businesses with advanced marketing technology and customer engagement tools. Founded in 2001, it offers data-driven recommendations to enhance outreach across various channels like email and social media. Acquired by Intuit in 2021, Mailchimp continues to empower diverse businesses while fostering a culture of creativity and inclusion.

Founded in2001
Location🇺🇸 United States
Founders Rania Succar

Plans

FREE
$ 0 /month
Email
Subject line helper
Basic email templates
1 Audience
Signup forms
Marketing CRM
Up to 500 contacts
Landing pages
Social posting
Facebook ads
Instagram ads
Creative Assistant
Websites
Content Studio
Email support for 30 days
Marketing calendar
250+ App integrations
Surveys
Mobile app
Essentials
$6.50 /month for 12 months
Automations
Email scheduling
A/B testing
3 Audiences
Marketing CRM
Behavioral targeting
Signup forms
Up to 50,000 contacts
Landing pages
Social posting
Facebook ads
Instagram ads
Websites
Creative Assistant
Content Studio
100+ pre-built email templates
Remove Mailchimp footer
24/7 support
Smart tools
250+ App integrations
Surveys
Mobile app
A/B Testing
Standard
$10 /month for 12 months
Customer Journey Builder
Multiple starting and branching points
Pre-built journeys
Custom-coded templates
5 Audiences
Behavioral targeting
Marketing CRM
Signup forms
Up to 100,000 contacts
Facebook and Instagram ads
Retargeting ads
Social posting and scheduling
Campaign Manager
Websites
Landing pages
Creative Assistant
Dynamic content
Personalized product recommendations
Send Time Optimization
Customer lifetime value and purchase likelihood
Customer Journey Builder
250+ App integrations
Creative Assistant
Marketing calendar
Mobile app
24/7 support
Premium
$175 /month for 12 months*
Get the most comprehensive tools to engage your audience and increase sales, with the dedicated support of experts to migrate your data, provide strategic guidance, and more—exclusive to the Premium plan.
Unlimited audiences
Unlimited seats
No contact limit
Role-based access
Migration services
Dedicated onboarding services
Priority phone support
Customer Success manager
Refund Policy

Mailchimp's refund policy states that refunds are not typically issued unless a system malfunction occurs or an account is terminated without cause, though exceptions may be made at their discretion.

Ratings

trustpilot(1.3/5)
g2(4.3/5)
producthunt(4.1/5)
producthunt(4.5/5)

Ai Opinion

AI Rating(4/5)

Based on reviews from various sources, mailchimp.com earns a 4/5 stars rating.

What users like: Intuitive campaign builder, large library of prebuilt templates, comprehensive set of features, ease of use, robust email marketing platform, excellent for multichannel marketing, good email deliverability, user-friendly interface, flexible contact customizations, campaign performance and subscriber open/click through reporting, good integration with various applications, robust analytics, easy to use list management, simple backend and management of team.

What users don't like: Limited free plan features, limited email sends per month, expensive top-tier plan, slow and unhelpful customer support, pricing model can be steep, some features like double opt-in and reCAPTCHA seem hidden, lack of design inspiration in templates, occasional elimination of features for free plan users, limited automation capabilities in the Essentials plan.

Conclusion: Mailchimp is a well-regarded email marketing platform with many strengths, but it has some limitations, particularly in its free plan and customer support.

Expert Opinion

Expert Rating(4.0/5)

I recently tested Mailchimp, a prominent email marketing platform, and found it to be a comprehensive tool for businesses aiming to enhance their marketing strategies. Here's my detailed review,

Mailchimp is widely recognized for its user-friendly interface and extensive feature set, making it accessible to both beginners and experienced marketers. The platform offers a variety of tools, including email creation, marketing automation, and audience segmentation, which are essential for crafting effective email campaigns. Its drag-and-drop email builder and pre-made templates simplify the process of designing professional-looking emails without needing advanced design skills.

One of the key strengths of Mailchimp is its marketing automation capabilities. Features like Customer Journeys allow users to create automated sequences tailored to audience behavior, enhancing engagement and conversion rates. The platform also provides robust analytics that offer insights into campaign performance, helping businesses optimize their strategies effectively.

However, Mailchimp's pricing can be a significant consideration. While it offers a free tier with basic features, many advanced functionalities are only available in higher-priced plans. This can make Mailchimp less appealing for small businesses or startups with limited budgets. Additionally, some users have reported that customer support is not as responsive as they would like, particularly for those on lower-tier plans.

Another area where Mailchimp could improve is in its design flexibility. While the platform provides numerous templates, customization options are somewhat limited unless you have knowledge of HTML and CSS. This might be a drawback for users seeking highly customized email designs.

In conclusion, Mailchimp remains a powerful tool for email marketing with its comprehensive features and ease of use. Despite some limitations in pricing and design flexibility, it offers valuable capabilities for businesses looking to enhance their marketing efforts. Its automation tools and analytics make it particularly useful for those aiming to engage audiences more effectively and drive conversions.

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