LeadSquared

LeadSquared is a platform designed to streamline sales and marketing operations through automation and configurable workflows. It offers tools for lead management, sales execution, and customer journey design, aiming to reduce operational tasks that do not involve direct customer interaction. The platform supports industry-specific solutions, mobile app access for field teams, and integrations with contact centers, all built to adapt to various business processes.

Founded in	2011
Location	🇮🇳 India
Founders	Nilesh Patel

Features

Plans

No free plan available for this product.

Basic

$400

◈Drip and trigger-based marketing

◈Advanced segmentation and personalization

◈Multi-channel campaign management

◈In-depth marketing analytics

◈Custom landing pages and web forms

◈Integration with sales CRM

Standard

$1200

◈Drip and trigger-based marketing

◈Advanced segmentation and personalization

◈Multi-channel campaign management

◈In-depth marketing analytics

◈Custom landing pages and web forms

◈Integration with sales CRM

Enterprise

$2500

◈Drip and trigger-based marketing

◈Advanced segmentation and personalization

◈Multi-channel campaign management

◈In-depth marketing analytics

◈Custom landing pages and web forms

◈Integration with sales CRM

Refund Policy

LeadSquared does not offer refunds; all subscription payments are non-refundable, even if you cancel or downgrade your plan.

Ratings

trustpilot(2.8/5)

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g2(4.4/5)

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capterra(4.3/5)

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Ai Opinion

✦

AI Rating(4/5)

Based on reviews from various sources, www.leadsquared.com earns a 4/5 stars rating.

What users like: Automated and customizable workflows, targeted email campaigns, APIs and connectors with various other platforms, ease of use, adaptability and customization, customer support, lead management and accumulation from various sources and channels, integration process, lead distribution and management, multiple task facility, advance filter search, call facility, good customer support chat box, integrated with Tata Dialer, mobile CRM provides good support to sales teams, extensive information about client requirements and stages, managing and distributing leads among different people, updating client status and keeping records of clients for regular follow-ups.

What users don't like: Monotonous UI, lag in automation feature, limited reporting suite, each report works in silos and doesn't capture the full picture, limited use cases for email suite and other marketing features, long implementation and setup process, poor support, minor bugs, user interface not up to the mark, navigating through some features is difficult, data syncing issues, location fetching issues when checking in or out, frequent automation failures, lot of bugs, takes years to fix issues once reported, staff not well-trained, internal communication issues, basic CRM that doesn't allow automation, crashes down sometimes, takes more time to load data, duplicate leads not updated properly.

Conclusion: LeadSquared is a powerful CRM platform that streamlines lead management and marketing automation processes, but it has some limitations in terms of user interface and reporting capabilities.

Expert Opinion

✎

Expert Rating(4.1/5)

I recently tested LeadSquared, an all-in-one CRM and marketing automation platform designed to help businesses streamline lead management, automate sales processes, and boost productivity. Here is my detailed review: LeadSquared stands out for its user-friendly interface and customizable workflows, making it accessible for both beginners and experienced users. The platform excels at capturing, tracking, and nurturing leads from multiple sources, offering a centralized dashboard for monitoring team and individual performance. The automation features, such as lead scoring and reminders, are particularly effective for ensuring no lead is missed and follow-ups happen on time. I found the drag-and-drop interface for campaign creation and the ability to build custom applications without coding to be quite intuitive and time-saving. A major advantage is its affordability compared to more expensive CRM solutions, making it a strong choice for small and medium-sized businesses. The platform is also praised for its responsive customer support, which is helpful during onboarding and troubleshooting. Integration with common tools is available, though setting up these integrations can require more effort than with some competitors, as they are not always plug-and-play. However, LeadSquared does have some limitations. The reporting suite is functional but not as comprehensive as top-tier competitors; reports often work in silos, making it harder to get a holistic view of all data. Some users may experience a learning curve due to the platform’s extensive features, and the setup process—especially when importing data from other systems—can be time-consuming. There are occasional minor bugs and lag, especially when using advanced automation, and the mobile app could use further refinement. In conclusion, LeadSquared is a reliable and efficient CRM that delivers strong value for its price. It is especially suitable for businesses seeking to improve lead management and automate sales without investing in high-end, complex solutions. While it has room for improvement in integrations and reporting, its ease of use, affordability, and robust automation make it a practical choice for many organizations.