Info Table
TierDiscount, Free Trial, Paid Plan, Per-User Pricing, Tiered Pricing, Usage-Based Pricing
Affiliate ProgramYes [view all]
White LabelYes [view all]
APIYes [view all]
Pricing From$18.75
SupportYes
 hello@later.com
Social Media Platforms        

Description

Later is a social media and influencer marketing platform that helps brands and creators plan, schedule, and publish content across multiple channels from one visual calendar. Later offers AI-driven content insights, social listening, and detailed analytics to optimize engagement, track ROI, and drive sales. With integrated influencer management and Link in Bio tools, Later streamlines full-funnel, results-focused social campaigns.

Founded in2014
Location🇨🇦 Canada
Founders Cindy Chen

Plans

No free plan available for this product.
Starter
$ 25.00 /month*
1 user
Schedule up to 30 posts per profile
AI content tools (5 AI credits /month)
Platform analytics (Up to 3 months)
Link in Bio
Basic customer support
Growth
$ 50.00 /month*
2 users
Everything in Starter plus:
Smart Scheduling with Future Trends
Future-powered insights in your calendar help you spot trends and auto-draft timely posts.
New
Internal collaboration and approvals
Assign roles, share feedback, and approve content—all in one place, with in-app and email notifications to keep everyone on track.
External workflow and approvals
Share individual posts for review and get notified in-app or by email when feedback is added. Reviewers don’t need a Later login.
Social inbox
Schedule up to 180 posts per profile
AI content tools (50 AI credits /month)
Platform analytics (up to 1 year)
UGC collection
Custom roles and permissions
Scale
$ 110.00/month*
6 Social Sets (48 profiles total)
(6 of each
Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube and Snapchat
)
4 users
Everything in Growth plus:
Custom analytics
View performance across all your connected social profiles in one place, with filters, and shareable reports.
Competitive benchmarking
Track key social media performance metrics for up to 20 competitors so you can easily compare performance.
Future industry insights
Gain insights into upcoming hashtags, trending topics, and industry-specific trends, while tracking relevant hashtags to stay ahead.
Unlimited posts
AI content tools (100 AI credits /month)
Platform analytics (up to 2 years)
Priority support
Refund Policy

Later plans are non refundable; only rare case by case exceptions, plus a 14 day trial.

Ratings

trustpilot(1.4/5)
g2(4.5/5)
capterra(4.2/5)
producthunt(4.5/5)

Ai Opinion

AI Rating(4.4/5)

Users praise Later for its intuitive scheduling features, content calendar, media library, hashtag suggestions, and ease of use, making it great for planning social media posts. However, they dislike unreliable customer support, limited integrations like Google Business, clunky video uploads, shallow analytics, and questionable value for premium plans.

Expert Opinion

Expert Rating(4.5/5)

I recently used Later to manage content across Instagram, TikTok, and a few secondary channels, and it genuinely streamlined my workflow. The visual calendar and drag and drop planning made it very easy to keep a consistent, on-brand grid and spot gaps in my schedule. The built-in recommendations for best time to post and hashtag tools also helped boost engagement noticeably.

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