Klaviyo

(4.1/5)

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All apps in Email Marketing

Info Table

Affiliate Program

Yes [view all]

White Label

Yes [view all]

API

Yes [view all]

Support

Yes

support@klaviyo.com

Social Media Platforms

Description

Klaviyo enables businesses to create personalized customer experiences across email, SMS, and mobile push by leveraging real-time data and AI-driven insights. Its platform integrates customer profiles, predictive analytics, and automation to optimize targeting, engagement, and conversion tracking. Features include dynamic content, two-way communication, timely notifications, and tools for showcasing customer reviews, all designed to enhance marketing efficiency and audience growth.

Founded in	2012
Location	🇺🇸 United States
Founders	Ed Hallen

Features

Plans

Free

Starting at $0 / month

◈Active profile limit exceeded

◈Starting at 500 monthly email sends

◈150 free monthly SMS/MMS credits

◈Includes applicable SMS carrier fees

◈Email support for first 60 days

Starting at $45 / month

◈1,001 - 1,500 active profiles

◈Starting at 15,000 monthly email sends

◈Mobile push notifications

◈150 free monthly SMS/MMS credits

◈Includes applicable SMS carrier fees

◈Email and chat support

Email and SMS

Starting at $60 / month

◈1,001 - 1,500 active profiles

◈Starting at 15,000 monthly email sends

◈Mobile push notifications

◈Includes applicable SMS carrier fees

◈Email and chat support

Refund Policy

Klaviyo generally does not offer refunds for subscription fees, including unused portions of the billing cycle, as stated in their policies. However, exceptions may be evaluated on a case-by-case basis through their support team.

Ratings

trustpilot(2.6/5)

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g2(4.6/5)

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capterra(4.6/5)

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Ai Opinion

✦

AI Rating(4/5)

Klaviyo is a powerful marketing automation tool mainly for ecommerce, offering advanced segmentation and solid integration with platforms like Shopify. It helps improve customer engagement and conversion but is relatively expensive and has a steep learning curve. Some users report slow customer support and occasional technical issues.

Expert Opinion

✎

Expert Rating(4.5/5)

I recently tested Klaviyo, a marketing automation platform designed for businesses to enhance their email and SMS marketing efforts. Here is my detailed review:

Klaviyo stands out as a powerful tool for eCommerce businesses, particularly those using platforms like Shopify or WooCommerce. Its seamless integration with these systems allows for real-time data synchronization, enabling businesses to create highly personalized and automated campaigns. The platform offers a wide array of features, including advanced segmentation, predictive analytics, and pre-built workflows that streamline marketing processes. These tools make it easy to target specific customer groups based on behavior, preferences, or purchase history, resulting in more effective campaigns.

One of the highlights of Klaviyo is its user-friendly interface and extensive library of templates. With over 160 customizable email templates and various pre-built flows, businesses can quickly set up campaigns without compromising on design or functionality. The platform also excels in analytics, offering detailed reports and benchmarks that help users track performance and make data-driven decisions. I found the A/B testing features particularly helpful for optimizing campaigns and improving engagement rates over time.

However, Klaviyo does have some drawbacks. The pricing model, which scales based on the number of active profiles, can become expensive for growing businesses. Additionally, while the platform is intuitive for experienced marketers, beginners might find the learning curve steep due to its extensive feature set. The lack of a dedicated mobile app also limits flexibility for users who need to manage campaigns on the go.

In conclusion, Klaviyo is an excellent choice for businesses looking to elevate their email and SMS marketing strategies. Its robust features, strong integrations, and focus on personalization make it a top-tier platform for eCommerce marketing. While it may not be the most cost-effective option for smaller businesses or those new to marketing automation, its capabilities more than justify the investment for those seeking long-term growth and customer engagement.

Videos

Klaviyo Email Marketing Tutorial For Beginners (FULL SETUP)

What is Klaviyo: About Our Marketing Automation Platform

Why Klaviyo is the Best Email Platform to Scale Your Business 🚀

Reviews

Alejandra Vargas3 ★
31st Mar, 2026 10:30 AM: Klaviyo has good features for email marketing and works okay with Shopify. The segmentation tools are helpful, but the pricing goes up fast as my list grows, which is tough for a small business. It's alright overall, but could be better for the cost.