Info Table
TierPaid Plan, Per-User Pricing, Tiered Pricing
Affiliate ProgramYes [view all]
White LabelYes [view all]
APIYes [view all]
Pricing From$299
SupportYes
 [email protected]
Social Media Platforms        

Description

Kissmetrics offers a person-based analytics platform designed to help businesses understand and optimize key metrics driving growth. By tying every action to individual users, it provides insights into customer behavior across their lifecycle, from acquisition to retention. With features like multi-channel attribution, cohort reports, and real-time tracking, it enables data-driven decisions through simple reporting and actionable insights.

Founded in2008
Location🇺🇸 United States
Founders Steve McGarry

Plans

No free plan available for this product.
Silver
$299/mo
Monthly Events - Upto 2M
Number of Seats - 2
Populations - 5
KPI Report
Populations
Activity Report
Funnel Report
User Search
Path Report
Email Support
12 months Data Retention
Custom Pricing for Technical Implementation Services
Gold
$499/mo
Monthly Events - Upto 5M
Number of Seats - 5
Populations - 10
KPI Report
Populations
Activity Report
Funnel Report
User Search
Path Report
Dashboard Report
Cohort Report
Email Support
24 months Data Retention
5 - Integrations
Expert Onboarding
Custom Pricing Data Export
Custom Pricing for Technical Implementation Services
Platinum
CUSTOM
Monthly Events - CUSTOM
Number of Seats - CUSTOM
Populations - CUSTOM
KPI Report
Populations
Activity Report
Funnel Report
User Search
Path Report
Dashboard Report
Cohort Report
Power Report
SQL Report
Email Campaigns
A/ B Test Report
Revenue Report
Email & Account Manager Support
36 months Data Retention
FULL ACCESS - Integrations
Expert Onboarding
Custom Pricing Data Export
Custom Pricing for Technical Implementation Services
Refund Policy

Refunds are issued to the original payment method if requested before production begins, while refunds for completed processes are assessed on a case-by-case basis to determine the most appropriate resolution.

Ratings

g2(4.1/5)
capterra(4.1/5)
producthunt(5/5)

Ai Opinion

AI Rating(4.3/5)

Based on reviews from various sources, www.kissmetrics.io earns a 4.3/5 stars rating.

What users like: Funnel report helps in tracking cart abandonments and drop offs in other events, new people view, populations, and activity view, contribution to customer acquisition gradually increasing since integration, valuable insights into all kinds of actions that take place on the site, numerous report types, great support provided by the team, detailed insights into user behavior, segmentation of user data, funnel analysis, cohort reports, A/B testing, ROI tracking, lead scoring, customer retention, end-to-end data protection, simple integrations with other tools, expert onboarding, flexible customer support options.

What users don't like: Unintuitive user interface, limited data visualization and reporting inside the tool, slow reports at times, seemingly simple bugs on the website, plans have limited number of event counts, expensive upgrades.

Conclusion: Kissmetrics offers powerful analytics features but faces challenges with user interface and data visualization.

Expert Opinion

Expert Rating(4.6/5)

After testing Kissmetrics, I found it to be a robust analytics platform tailored for businesses aiming to understand customer behavior and optimize their growth strategies. It excels in tracking user actions across websites and mobile apps, providing actionable insights that go beyond traditional analytics tools.
Kissmetrics offers a wide range of features, including funnel reports, cohort analysis, and revenue tracking. These tools allow businesses to identify where users drop off in their journey, analyze customer retention trends, and pinpoint the most profitable marketing channels. The platform also integrates seamlessly with other tools like Optimizely and Unbounce, enhancing its usability for A/B testing and campaign optimization.

One of the standout aspects of Kissmetrics is its ability to track individual user behavior rather than just aggregated data. This feature is particularly useful for segmenting audiences and personalizing marketing efforts. Additionally, the "Engage" tool enables businesses to create targeted pop-ups based on user behavior, helping reduce cart abandonment or guide users to specific actions.

However, there are some drawbacks. The pricing can be steep for small businesses, with plans starting at $220 per month and increasing based on event volume. While the platform is relatively easy to set up, advanced usage may require technical expertise or additional onboarding support, which comes at an extra cost.

Overall, Kissmetrics is a powerful tool for businesses looking for deeper insights into customer behavior and ways to improve their conversion rates. Its detailed reporting and user-centric approach make it a valuable asset for data-driven decision-making. While it may not be ideal for smaller budgets or those seeking simpler analytics solutions, it’s an excellent choice for companies ready to invest in advanced behavioral analytics.

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