Info Table
TierDiscount, Free Trial, Paid Plan
Affiliate ProgramYes [view all]
White LabelYes [view all]
APIYes [view all]
Pricing From$99
SupportYes
 [email protected]
Social Media Platforms           

Description

Hootsuite, founded in 2008, provides tools to help organizations manage and optimize their social media presence. With expertise in areas like social marketing, listening, and customer service, it supports over 200,000 users globally. Its platform enables businesses to turn social insights into actionable strategies, fostering measurable results across industries.

Founded in2008
Location🇨🇦 Canada
Founders Ryan Holmes

Plans

No free plan available for this product.
Professional
$99 per month/mo*
1 User
10 Social accounts
Features included
Unlimited post scheduling
Best time to post recommendations
Custom analytics and reports
Competitive benchmarking tool
AI caption, hashtag, and ideas generator
One inbox for all social accounts
Listening Basics
Canva integration
Unlimited post boosting
Team
$249 per month/mo*
3 Users
20 Social accounts
Everything in PROFESSIONAL, plus
Link in bio tool
Suspend scheduled posts
Team roles and permissions
Assign DMs to teammates
One custom-branded URL
Automatic link tracking
Enterprise
Custom
Starts at 5 users
Starts at 50 social accounts
Everything in TEAM, plus
Approval workflow and asset mgmt.
Content library
Automated engagement tools
Single sign-on (SSO)
Unlimited ad spend
Free Hootsuite Academy training
Level up with these add-ons
+ Advanced social listening
+ Advanced analytics
+ Advanced inbox
+ Employee advocacy
Refund Policy

Hootsuite does not offer refunds for any subscription fees or charges, including partially used or unused periods, as stated in their refund policy.

Ratings

trustpilot(2.1/5)
g2(4.2/5)
capterra(4.4/5)
producthunt(3.7/5)

Ai Opinion

AI Rating(4.5/5)

Based on reviews from various sources, www.hootsuite.com earns a 4.5/5 stars rating.

What users like: Advanced scheduling, real-time social listening, multi-platform support, intuitive interface, robust analytics, unified social inbox, collaboration tools, and robust approval and permissions structure.

What users don't like: Complicated analytics setup, lack of efficiency in analytics compared to competitors, sometimes differing data from native social platforms, high pricing, outdated interface, and limited features in the free version.

Conclusion: Hootsuite is a versatile and powerful tool for social media management, ideal for professionals and large businesses, but may be less suitable for small businesses due to its high cost and complex features.

Expert Opinion

Expert Rating(4.3/5)

I recently tested Hootsuite, a well-known social media management platform, and found it to be a robust tool for managing multiple social media accounts efficiently. Designed for individuals, small businesses, and large enterprises alike, Hootsuite provides a centralized dashboard to streamline social media activities such as scheduling posts, monitoring engagement, and analyzing performance.
One of Hootsuite's strongest features is its ability to manage multiple social media platforms, including Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, and YouTube. The platform allows users to schedule posts in advance, track mentions and trends in real-time, and analyze performance metrics through customizable reports. Its AI-powered tools like OwlyWriter simplify content creation by suggesting optimal posting times and generating ideas for posts. For teams, Hootsuite offers collaboration features such as task assignments and content approval workflows.
The interface is relatively user-friendly, with a clean design that makes navigating between features straightforward. However, for beginners or less tech-savvy users, the platform can feel a bit overwhelming due to its extensive capabilities. Thankfully, Hootsuite provides tutorials and support resources to help users make the most of its features.
While the platform is highly effective in saving time and improving workflow efficiency, its pricing is on the higher side compared to some competitors. The free plan is limited to three social accounts with basic features, while the paid plans start at $99 per month for more advanced functionalities. This may not be ideal for smaller businesses or solopreneurs with tighter budgets.
Overall, Hootsuite is a powerful tool that simplifies social media management and offers valuable insights to enhance digital strategies. Despite its cost and occasional interface complexity, it remains a top choice for businesses looking to manage their social presence effectively across multiple platforms.

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