CleverTap

CleverTap is an all-in-one customer engagement platform designed to help businesses build lasting relationships through personalized, omnichannel experiences. By integrating advanced analytics, AI-driven insights, and automation tools, it enables brands to understand user behavior, segment audiences, and optimize customer journeys in real-time. With features like push notifications, in-app messaging, and lifecycle optimization, CleverTap empowers businesses to boost retention and maximize customer lifetime value across diverse touchpoints.

Founded in	2013
Location	🇺🇸 United States
Founders	Sunil Thomas

Features

Plans

No free plan available for this product.

Essentials Plan

$75 per month

◈Designed for startups and small businesses managing up to 5,000 Monthly Active Users (MAUs).

◈Features include fundamental engagement tools for customer interactions, behavioral analytics, messaging channels, and basic campaign optimization.

Advanced Plan

Contact Sales Team

◈Pricing is customized; businesses need to contact CleverTap for details.

◈Includes advanced personalization, dynamic segmentation, lifecycle optimization, orchestration capabilities, and richer contextualization of customer journeys.

Cutting-Edge Plan

Contact Sales Team

◈Pricing is also customized; contact CleverTap for specifics.

◈Offers next-gen tools for AI-driven personalization, predictive engagement, automated workflows, and intelligent customer interactions.

Refund Policy

Sekel Tech does not allow subscription cancellations once initiated, and refunds are only provided for unresolved technical issues that significantly impact functionality, processed back to the original payment method.

Ratings

g2(4.6/5)

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capterra(4.4/5)

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producthunt(4.9/5)

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Ai Opinion

✦

AI Rating(4/5)

Based on reviews from various sources, CleverTap.com earns a 4/5 stars rating.

What users like: Reliable, performance-enhancing, enables productivity, trustworthy, inspires innovation, excellent real-time analytics, powerful segmentation engine, easy-to-edit templates, responsive customer support, intuitive interface, hyper-personalized messages, comprehensive analytics, and engagement features.

What users don't like: Under-delivered, vendor's interest first, less generous, poor customer support, technical issues, complex UI, limited API, outdated documentation, few integrations, no real-time export of data, integration difficulties, and high pricing for small enterprises.

Conclusion: CleverTap is a versatile and reliable platform for customer engagement and retention, offering robust features and excellent support, but it may have some limitations in terms of customer support and integration complexity.

Sources:

Expert Opinion

✎

Expert Rating(4.3/5)

I recently tested CleverTap, a comprehensive customer engagement platform designed to help businesses enhance user retention, drive personalized communication, and optimize marketing campaigns. Here is my detailed review: CleverTap stands out with its powerful analytics and segmentation capabilities. The platform provides real-time insights into user behavior, allowing businesses to create highly targeted campaigns across multiple channels such as SMS, WhatsApp, push notifications, and email. The segmentation engine is particularly impressive, enabling precise audience targeting and personalized messaging. Additionally, CleverTap's automation features streamline campaign execution and improve efficiency. For example, the ability to track user journeys and set up automated workflows has been invaluable in optimizing engagement strategies. One of the highlights of CleverTap is its ease of use. The interface is intuitive, and the ready-made templates simplify campaign creation for both novice and experienced marketers. I found the visualization tools helpful for understanding customer patterns and making data-driven decisions. Moreover, CleverTap excels in scalability, making it suitable for businesses of all sizes, from startups to large enterprises. The customer support team is responsive and knowledgeable, ensuring smooth onboarding and troubleshooting when needed. However, CleverTap does have some drawbacks. Push notification delivery rates can be inconsistent on certain Android devices manufactured by Chinese companies, which may limit effectiveness in specific markets. Additionally, integrating CleverTap with existing systems or large databases can be time-consuming for new users. The pricing structure may also be a bit steep for smaller businesses or startups looking for budget-friendly solutions. While the platform offers extensive features, some users might experience a learning curve due to its advanced functionalities. In conclusion, CleverTap is a robust and versatile tool for customer engagement that combines powerful analytics with user-friendly campaign management features. It is ideal for businesses aiming to deliver personalized experiences and improve retention rates through data-driven insights. Despite minor limitations in integration and pricing, its overall performance makes it a valuable asset for marketers seeking to enhance their strategies effectively.