Analytics

Many organisations get stuck at the proof of concept stage when they come up against the task of trying to change the way the enterprise operates to embrace AI, according to research from Gartner.  Speaking at the Gartner Symposium on the Gold Coast this week, Bern Elliot Vice President and

McDonald’s has almost doubled its advertising ROI over the last five years in Australia following a focus on marketing mix modelling, measurement, digital channels, and more accountability being placed on creative agencies, according to its head of global media accountability and ROI, Chris Graham. “The contribution of media to business

How does a company that’s become a multi-billion dollar business on then back of supporting IT and security professionals transition into one that focusses on the broad challenges facing an entire business? Although most of Splunk’s revenue – as much as 80 per cent – comes from its traditional customer

The University of Technology Sydney today launched a new analytics lab in its Sydney campus and revealed details on it student engagement tracking study. The new lab is for UTS researchers working with data heavy applications and is fitted out with the latest gaming hardware from Acer. The hardware manufacturer

Splunk CEO

Splunk has long been a favoured tool in tech teams. Its purpose is to bring together the data from disparate systems – usually the logs from all manner of different network, security and server hardware – into a single location so that it can be analysed. While that use case

Human trafficking is big business. Now worth more than the international arms trade, the recruitment, transport and harbouring of people is a $150 billion per year ‘industry’ that trades on exploitation and misery of over 40 million people. Tracking the movement and exploitation of the victims of this crime is

While they recognise the potential, many companies are struggling to realise the value from their AI investments, according to a major new study released by MIT Sloan Management Review (MIT SMR) and Boston Consulting Group (BCG). The report Winning With AI: Pioneers Combine Strategy, Organisational Behaviour, and Technology, is based

Open source software company Red Hat and long running analytics firm SAS have extended their partnership to create “best-in-class hybrid cloud analytics”. Today SAS announced it will deliver its analytics tools on Red Hat OpenShift, the company’s enterprise Kubernetes platform. Earlier this year Red Hat released it latest iteration of

Demand is growing for freelance data analytics professionals who can help companies gain insight from their numbers and wrangle data for processing, according to Freelancer.com’s Fast 50 Report.  The quarterly report tracks the top 50 fastest growing and declining job type categories within Freelancer.com’s global online marketplace.  During Q3, jobs in

Even as YouTube’s recommendation algorithm was rolled out with great fanfare, the fuse was already burning. A project of The Google Brain and designed to optimise engagement, it did something unforeseen — and potentially dangerous. Today, we are all living with the consequences. As Zeynep Tufekci, an associate professor at