Humans are verbal beings, and respond best to narrative. Stories contextualise, frame and explain the meaning of quantified results – and help analytics teams gain buy-in and support from non-technical areas of the business. Alas, this storytelling gene isn’t all that common in analytical thinkers, as Neil Mason, SVP of

Data, data everywhere but not a drop to drink. When leading marketing technology and analytics outfit Teradata surveyed 2000 marketers globally recently it discovered that 50 per cent of executives identified data as the most under-utilized asset in the organisation. Worse still, less than 10 per cent said they are

The C-suite should check its instincts at the door and focus on the data. Ironically, for many senior executives trusting to the science of data analysis actually amounts to a leap of faith and means averring a self belief common among many successful managers – that they can bend the world

We are — and will be — what we tweet. A new study by researchers at the University of California and the Rensselaer Polytechnic Institute in New York has drawn inspiration from the world of genetics to establish what the authors describe as a social media “genotype” — a set