Only a few short months ago, the skeptics were out in force and shorting the idea of big data and its potential. It looks like they spoke too soon. Research (as opposed to often lazy opinion) tells a very clear story: early adopters are reporting overwhelmingly positive results about their

  The market for advanced analytics and the tools that support it continues to grow, creating a very lucrative space for brands that can gain and hold market share. Whilst traditionally dominated by the big enterprise software vendors, particularly IBM and SAS, the last decade has seen rapid change in

Two leading marketing and data analytics groups today formalised a previously close relationship to create a unified voice around the rapidly evolving field of marketing and data/business analytics. The Association for Data-driven Marketing and Advertising (ADMA) and the Institute of Analytics Professionals of Australia (IAPA) made the announcement today at

As data analytics takes its place at the heart of corporate strategic planning and daily operational execution, traditional business analytics companies are cleaning up, according to research by industry analyst Ovum. Most of the leaders in the sector — whom Ovum identifies as IBM, Oracle, SAP and SAS — are

Which-50 has partnered with ADMA to bring you a series of exclusive interviews with leading data science thinkers around the world. If you missed them, here are links to some of the interviews: Isson, Srivastava and Roberts will all be visiting Sydney to present at the ADMA BI & Analytics Lab

Increasingly, data is the product. That’s certainly the case for the innovative consumer tech and wearables company Jawbone, which took its name from its devices’ ability to sense vibrations in the jawbone to deliver voice recognition. Senior Data Scientist Brian Wilt told Which-50, “Data really marries together our hardware and

Recruitment these days is data-driven, intelligent and proactive. The old model of posting a classified ad — in a newspaper or online — and waiting for a job candidate to tick all the boxes has passed. Companies have long needed to get smarter about recruitment. Hiring, firing and training staff

  Customer segmentation is a tried and true part of the marketer’s arsenal. Widely used to drive differentiation in brand communications both above and below the line, segmentation is traditionally sample-based and insight-focused — designed to build marketers’ understanding of who their customers are and how they relate to brands

During more than a decade in data analysis with companies like GE, Capgemini and Deloitte, and now as the Vice President in Bank of America’s Consumer & Business Lending group, Minakshi Srivastava has seen dramatic changes in how data analytics is understood and utilised. Srivastava spoke to Which-50 in advance of her

Predictive analytics has driven strong client retention at global recruitment service Monster — and helped the company to grow a stronger share of wallet — according to Jean Paul Isson, Global VP of Business Intelligence and Predictive Analytics. Isson will be in Sydney in July, when he will speak at