Predictive analytics expert Vik Singh has tested his vast knowledge of data and algorithms against the results of a Mixed Martial Arts (MMA) contest, and he will share his experiences next week when he teams up with ADMA and Which-50 for a live 30-minute webinar at 9:00am AEST, Wednesday 18

In the five minutes it has taken to write and edit this piece, Facebook has generated 17,903,228 likes, Google has powered 1,580,544 searches, and Amazon has generated $US809,137 in sales. For the data (and data visualisation) addicts amongst you, a real-time infographic on VentureBeat keeps you appraised of every second

By now you will have heard that there’s a “data revolution” underway, that your systems are brimming with “big data” and you need lots of data scientists and expensive software to survive this seismic shift. But maybe you should hold fire for a moment. There’s a huge amount of hype about

Data analytics burst into commercial consciousness in recent years as a source of significant competitive advantage. And the data clearly shows that data-driven decision making trumps gut feel. The problem is that many company structures and processes are only now starting to catch up, after a period when organisations scrambled to

It’s hard not to live in the moment — and when you are running a startup or an early-stage business (and yes, they are different), laying out a long-term operating road map seems laughable. Even presumptuous. In those first months of business, the primary focus is to make it through

Some business leaders clearly do not know enough about the detail of what they say. Especially when it comes to assertions about data. In the past few days I heard two very senior people talk about the “future” of their business through data. They spoke of rich long term relationships

Algorithms? Mathematics? The merest hint of these ideas is enough to dampen the ardour of even the most determined digital suitor. But data can be sexy. Fascinating. And even – kind of fun. We’ve been conditioned through school, university and corporate culture to see figures and ‘data’ as boring, the

Something is wrong. Here we have the most transparent and technically measurable form of marketing ever devised, and yet study after study suggests that there is genuine ambiguity about the effectiveness of the medium. Does it work? What’s your return on investment? How do you know that you spent your

Returns from the trillion dollar global marketing spend could be improved by between 10 and 20 per cent through better application of big data technologies, according to management consultants McKinsey & Company. In an infographic to complement research from late last year the company says the stats showed that big

Burgeoning demand in Australia for analytics professionals is driving salaries for high-quality practitioners upwards with average salaries bursting through six figures. Data science salaries now double to national average. According to the Institute of Analytics Professionals of Australia (IAPA) 2013 Skills and Salary Survey Report, the median salary for an analytics