Customer Experience

Getting into the mind of the consumer is widely seen as an imperative for high performance brand marketing. But, says a ground breaking study from Imperial College London, by trying to empathise with consumers, marketers may in fact be doing themselves more harm than good. Being able to ‘think like

Big Four consulting company KPMG (via its specialist data and analytics investment fund for KPMG member firms around the globe) has taken a substantial equity stake in Bottlenose, a Los Angeles-based real-time trend intelligence company. The investment follows KPMG Australia’s acquisition of leading social media risk consulting firm, SR7, earlier

Data scientists with the ability to analyse and mine the social stream are absolutely trousering it — holding down a median salary just shy of $A200k according to the second annual IAPA Skills and Salary survey. The study, released yesterday, found that analytics remains a tight labour market down under.

More than a quarter of Australian companies* are already using big data applications and services and that figure is forecast to rise to 65 per cent by 2018, according to new research by Telsyte called the Australian Big Data and Analytics Study 2014. The researchers  expect the threefold increase be

Advanced analytics is the fastest-growing segment of the business intelligence (BI) and analytics software market and surpassed $US1 billion in 2013, according to research by Gartner. The tech research outfit saId advanced analytics is now a top business priority, fuelled by the need to make advanced analysis accessible to more

Barely a quarter of Australia’s medium and larger enterprises currently deploy big data solutions although 40 per cent are currently investigating the need, according to a study from industry research outfit Telsyte. The Telsyte report contrasts with the global Gartner study we covered earlier this week, which found that almost

Almost three quarters of organizations surveyed by technology research outfit Gartner have invested or plan to invest in big data in the next two years.  The analysts also found a six per cent drop in the number of organisations still gathering knowledge about big data. The bottom line from the

Analytics sits at the core of the insurance industry. Advanced math and financial theory have always been essential to risk assessments of  client default. Over the past 15 years, new tools have emerged through software sophistication and the explosion of new data sources . And these new tools are changing the

Only a few short months ago, the skeptics were out in force and shorting the idea of big data and its potential. It looks like they spoke too soon. Research (as opposed to often lazy opinion) tells a very clear story: early adopters are reporting overwhelmingly positive results about their

  The market for advanced analytics and the tools that support it continues to grow, creating a very lucrative space for brands that can gain and hold market share. Whilst traditionally dominated by the big enterprise software vendors, particularly IBM and SAS, the last decade has seen rapid change in