Big data is a term that was long ago co-opted and occasionally debased by technology and marketing departments. That probably explains why its original intent has been forgotten. The ‘big’ in big data referred not simply to volume but also to the plethora of sources and a major contributor to

Social data analysis seems to offer a gold plated way of ensuring the voice of the customer feeds into product development. However it may not always be such a good idea. A 2012 PWC study of over 1200 CEOs across 60 countries found that two-thirds of business leaders believed that

What happens when 30 billion things connect with business and three billion people with smartphones? All those things and all those people generate vast amounts of rich data. What companies do with that data – how they turn it into proprietary algorithms – will determine how well they maximize the

Companies remain hamstrung by a limited view of social that focuses too much on social media marketing. Instead they need a more holistic view of what social means for the whole business. Social data is usually big data involving masses of data collected from social media. However it’s not big

Our predictive workforce assignments yield staggering results; saving / making businesses millions of real, measurable dollars.  Often this yield is in a single project. Business ROI with these predictive projects is so significant, I wanted to share some of our findings as they may challenge some concepts we hold so

Whilst Mark Zuckerberg is out touting the power of Facebook to deploy news, ads and videos to the masses, behind the scenes at Facebook a highly credentialed team of scientists are working on innovations far more exciting than trending cat pictures and Buzzfeed quizzes.  Backed by a team of 50

Data has become the lifeblood of the digital age, flowing into every corner of our lives and forcing authorities to review concepts like privacy and confidentiality. Senior sub-editor from creative agency Edge, Helen Eva, looks at both sides of the data coin. Data is the Big Brother who is watching and recording

Whether we realise it or not, big data has a significant presence in all our lives. It’s time for Australia to catch up and take full advantage of the opportunities it presents. The growth of big data strategies in the private sector has been unprecedented in recent times; and I

Analytics can help marketers serve the needs of three distinct groups of stakeholders: internal team members, customers, and prospects (or members and future members in the language of credit unions). That’s the view of Lynne Jarman Johnson, CMO of one of the top credit unions in the US state of

So you think you know all about analytics? Patting yourself on the back about your latest cross-channel attribution modeling and the terabytes of data you’ve successfully corralled into a database? Time for a little perspective — because there’s big data and then there’s BIG data. While brand managers the world