Analytics

Returns from the trillion dollar global marketing spend could be improved by between 10 and 20 per cent through better application of big data technologies, according to management consultants McKinsey & Company. In an infographic to complement research from late last year the company says the stats showed that big

Burgeoning demand in Australia for analytics professionals is driving salaries for high-quality practitioners upwards with average salaries bursting through six figures. Data science salaries now double to national average. According to the Institute of Analytics Professionals of Australia (IAPA) 2013 Skills and Salary Survey Report, the median salary for an analytics

They are hard wired. “Millennials”, “the net generation”, “Generation E” are all interchangeably used to describe the cohort of children born post 1984, children and young adults who are also described as the ‘digital natives’. They are the ‘always on’ generation who have grown up with technology always present and

More evidence of both the increasing demand for data scientists and the paucity of those same skills in the Asia Pacific region. Research commissioned by Hitachi Data Systems and conducted by The Economist’s Economic Intelligence Unit into big data has found the single biggest impediment to the adoption of big

As more people live more of their lives online, the demarcation between public and private has become blurred.  Despite better information security, entreaties from cyber crime task forces and a general level of awareness amongst the population, the average consumer leaves vast chunks of their lives exposed through various digital

Big data is an insider’s game. The skills, the budgets and mostly the incentives tend to limit its discussion to practitioners and their corporate sponsors. When discussion  does leak into the public domain its usually for the wrong reasons – from vague concerns that Facebook might be sharing just a

Humans are verbal beings, and respond best to narrative. Stories contextualise, frame and explain the meaning of quantified results – and help analytics teams gain buy-in and support from non-technical areas of the business. Alas, this storytelling gene isn’t all that common in analytical thinkers, as Neil Mason, SVP of

Data, data everywhere but not a drop to drink. When leading marketing technology and analytics outfit Teradata surveyed 2000 marketers globally recently it discovered that 50 per cent of executives identified data as the most under-utilized asset in the organisation. Worse still, less than 10 per cent said they are

The C-suite should check its instincts at the door and focus on the data. Ironically, for many senior executives trusting to the science of data analysis actually amounts to a leap of faith and means averring a self belief common among many successful managers – that they can bend the world

We are — and will be — what we tweet. A new study by researchers at the University of California and the Rensselaer Polytechnic Institute in New York has drawn inspiration from the world of genetics to establish what the authors describe as a social media “genotype” — a set