Analytics

Deloitte has acquired Melbourne-headquartered information and data management consulting business, NeoData Australia. The founders and staff will join the professional services firm’s consulting enterprise tchnology practice on 12 August 2019. Terms of the transaction were not disclosed. NeoData is an information services consultancy that specialises in reporting, analytics, and business

Agronomic analytics company, FluroSat, announced its successful closing of a new $4.6 million funding round backed by M12, Microsoft’s venture fund, Costanoa Ventures, Space Capital, Artesian/GRDC GrainInnovate Fund, Artesian Clean Energy Seed Fund, along with existing investors including CSIRO’s Main Sequence Ventures, AirTree Ventures and Telstra’s muru-D. The new funding,

AI deployments are set to accelerate as early adopters ramp up their investments in the emerging enterprise technology, according to a Gartner survey of AI leaders. Today, the average number of AI projects in place is four, but respondents expect to add six more projects in the next 12 months,

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Organisations that want to be truly data-driven need to change their approach depending on the scenario, as not all data projects are equal in the eyes of company leaders. A recent SAP report, Challenges for Analytics as Data-Driven Enterprises Chase Scale, explains how it is easier to get approval for customer-facing projects rather

Salesforce has spent billions of dollars in the last 18 months acquiring several software and data integration companies, like Datorama and Mulesoft, the latest being a $15.3B purchase of data visualisation company Tableau. The CRM giant is collecting “pieces” of the enterprise data system puzzle, and showing just how valuable

In the world’s first truly digital sport, esports, analytics is emerging as a key competitive advantage, and the technology industry is taking note — and writing cheques. Last year, SAP signed a three-year sponsorship deal with one of the world’s biggest esports teams — US-based Team Liquid — and the

The ability to accurately predict customer behavior and intervene in a timely way to influence that behaviour relies on leveraging a mixture of data and analytics techniques, according to a new report The report titled, The Shift to Predictive Engagement, recommends using predictive, real-time and reactive methods in conjunction. That’s

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Online comparison website Finder has only been using predictive analytics for under a year and, according to its head of insights and analytics Steve Lockwood, it has given the company a clear view of how they are performing in many different areas. Lockwood explained, “We’ve got such real time access

Professional services firms are seeing strong demand for predictive analytics projects, but say Australian businesses still face challenges implementing or operationalising the insights gained from the statistical models. While predictive analytics is not a new capability partners from KPMG and Accenture say businesses still struggle when it comes to optimising

Both Forrester and Gartner now assert analytics has become an essential competency for marketers. But a complex marketplace with even more complex underlying technology still keeps many marketing leaders up at night, according to the research firms. Those marketers will take little comfort then that the latest advice is to