There is no need to wait for flawless data systems or technology in order to gain valuable customer insights and generate real returns, according to a recent article from McKinsey and Company. The article, titled ‘Capturing Value From Your Customer Data’, said that many companies might already have the data

Data strategy

Big data and analytics tools are now in the same league as CRM and marketing automation for share of software budget, according to research from analyst firm Telsyte. The Telsyte Australian Big Data & Analytics Market Study 2017 reveals the demand for high volume data processing and real-time intelligence is

Companies increasingly use predictive processes to lend insight to new hires. That raises an important question, what kinds of platforms are the most useful and the most popular? It is important to recognise that the most useful and most popular are sometimes two very different things. The most useful predictive platforms identify candidates who are

Content has always been king in the media and entertainment industry but now data is moving to the centre of the industry’s business models. That’s the opinion of Steve Canepa, general manager of global media & entertainment industry at IBM. Sign up for Which-50’s Irregular Insights newsletter The promise of

Data has assumed a critical place in the arsenal of Australia’s marketers. The insights it provides and the visibility great analysis delivers on matters such like campaign performance is driving greater investment in data science. However, it is important to get the fundamentals right, according to leading analytics professionals at

The legal sector is turning to smart technology to help it see into the future. Australian law firm Gilbert + Tobin is piloting prescriptive analytics software to help it improve outcomes for its clients. Sign up for Which-50’s Irregular Insights newsletter The corporate and commercial law firm has signed on

smart city

Hitachi Insight Group has released new video analytics software tools to enhance and extend its smart city and public safety solutions portfolio. Sign up for Which-50’s Irregular Insights newsletter The company said Hitachi Video Analytics (HVA) combines computer vision and advanced analytics to extract rich insights and generate real-time alerts

Equity analysts will soon be able to attach a dollar figure to a company’s information portfolio, driving up the valuation of data savvy businesses. Although it is one of a company’s most important assets, information is not found the balance sheet thanks to current accounting practices. Sign up for Which-50’s

Australian homeowners who have been sharing their homes for profit using Airbnb, or like services, could be subject to the same “robo-debt” recovery services that have targeted Centrelink recipients. This is problematic because of ongoing uncertainties about the legal relationship between owner and Airbnb guest, and whether or when the

Sydney-based customer intelligence start-up Local Measure has raised AU$4.5 million to drive global growth. With clients in the hotel and tourism sector, Local Measure provides customer intelligence based on social media posts to give staff real-time information to help them keep guests happy. The platform provides data back to the