Analytics

Australian prescriptive analytics company Veriluma is expanding to the US via a partnership with US-based Diamond Capture Associates that will allow the Australian company to pitch for tenders from the US Federal Government focusing on the national security and law enforcement markets. Take our Which-50 reader survey and go into

video streaming

The data analytics division of ticketing outfit TEG has analysed the online behaviour of 12 million Australian’s to reveal the hotspots in the local entertainment sector. Each year Australians spend more than $40 billion on entertainment which includes the associated advertising and media components. Take our Which-50 reader survey and

Ricciardo, Hamilton and F1 drivers in general are effectively on the endangered list. Data scientists will be soon taking the place of Formula One drivers. Not to physically sit in the car though. That’s the job of their artificial intelligence (AI) algorithms and software. Take our Which-50 reader survey and

We have the technology. According to a McKinsey report, technology is now at a point that marketers can effectively deliver real-time personalisation. The pay off they say is improved customer experiences and ultimately, real returns for businesses. Take our Which-50 reader survey and go into the draw for a chance to

Data Republic

The growing potential to monetise data and extract business value from it means businesses and vendors must consider who owns the data collected it the process of doing business, and who has a licence to use it. Take our Which-50 reader survey and go into the draw for a chance

There is no need to wait for flawless data systems or technology in order to gain valuable customer insights and generate real returns, according to a recent article from McKinsey and Company. The article, titled ‘Capturing Value From Your Customer Data’, said that many companies might already have the data

Data strategy

Big data and analytics tools are now in the same league as CRM and marketing automation for share of software budget, according to research from analyst firm Telsyte. The Telsyte Australian Big Data & Analytics Market Study 2017 reveals the demand for high volume data processing and real-time intelligence is

Companies increasingly use predictive processes to lend insight to new hires. That raises an important question, what kinds of platforms are the most useful and the most popular? It is important to recognise that the most useful and most popular are sometimes two very different things. The most useful predictive platforms identify candidates who are

Content has always been king in the media and entertainment industry but now data is moving to the centre of the industry’s business models. That’s the opinion of Steve Canepa, general manager of global media & entertainment industry at IBM. Sign up for Which-50’s Irregular Insights newsletter The promise of

Data has assumed a critical place in the arsenal of Australia’s marketers. The insights it provides and the visibility great analysis delivers on matters such like campaign performance is driving greater investment in data science. However, it is important to get the fundamentals right, according to leading analytics professionals at