Analytics

In the world’s first truly digital sport, esports, analytics is emerging as a key competitive advantage, and the technology industry is taking note — and writing cheques. Last year, SAP signed a three-year sponsorship deal with one of the world’s biggest esports teams — US-based Team Liquid — and the

The ability to accurately predict customer behavior and intervene in a timely way to influence that behaviour relies on leveraging a mixture of data and analytics techniques, according to a new report The report titled, The Shift to Predictive Engagement, recommends using predictive, real-time and reactive methods in conjunction. That’s

looking binoculars finding searching

Online comparison website Finder has only been using predictive analytics for under a year and, according to its head of insights and analytics Steve Lockwood, it has given the company a clear view of how they are performing in many different areas. Lockwood explained, “We’ve got such real time access

Professional services firms are seeing strong demand for predictive analytics projects, but say Australian businesses still face challenges implementing or operationalising the insights gained from the statistical models. While predictive analytics is not a new capability partners from KPMG and Accenture say businesses still struggle when it comes to optimising

Both Forrester and Gartner now assert analytics has become an essential competency for marketers. But a complex marketplace with even more complex underlying technology still keeps many marketing leaders up at night, according to the research firms. Those marketers will take little comfort then that the latest advice is to

IBM and NGO Stop The Traffik believe predictive intelligence could be used to break apart the modern slave trade. The problem, however, is human trafficking occurs all over the world and the data needed to spot patterns and identify criminals is hidden in organisations around the globe. Caroline Taylor, vice

Businesses have invested heavily in data analytics to understand consumers and to predict what they might do next. Smart companies want to take that a step further and use insights from predictive analytics to build what is being described as “predictive engagement”. According to an Investigates study by the Which-50 Digital

Scoot plane

Budget airline, Scoot, is using the Boomi integration platform to help share data across the expanding organisation, allowing it to adapt more quickly to changing market conditions and therefore improve passenger experiences. Scoot, the low-cost arm of Singapore Airlines, operates a global network of 66 cities across 18 countries and

Qlik announced the completion of its acquisition of Attunity which it says together the leading provider of data integration and big data management software solutions with a market leading analytics and BI platform. In a competitive environment where trusted, real-time enterprise data is crucial to success, organisations are looking for

It will take an organise-wide effort to recognise and mitigate the potential risks of applying advanced analytics and artificial intelligence to business operations, according to a new report from McKinsey & Company. While the emerging technology could deliver a massive economic boost and improved customer outcomes, trusting machines to make