NAB has appointed Mindshare as its the agency to handle its Advanced Advertising Analytics and Media Mix Modelling following a competitive pitch. Mindshare is part of GroupM, the investment arm of WPP AUNZ, one of Australiasia’s largest creative tech company. Thomas Dobson, Executive of Operations, Planning & Partnerships at NABsaid
The Catholic Diocese of Maitland-Newcastle is halfway through a three year build of an advanced analytics and data science platform, through a partnership with Microsoft. The 173 year old diocese is starting with insights on its near 20,000 students across 59 schools, with hopes of using data to accelerate education
Application of Brisbane developed technology has created ‘data stability’ at population scale in a world-first study into the incidence of cancer in 45,000 patients. The landmark approach using machine learning for clinical insight is reported in prestigious global Oncology journal In what is described as a world first, Max Kelsen, an
Enterprise data company TIBCO Software has announced a “disruptive approach to analytics” with TIBCO Hyperconverged Analytics, a real-time analytics service the company says reduces the time between business events and insights. TIBCO says its approach empowers its customers to connect, unify, and confidently predict business outcomes, solving the world’s most
NAB will offer small businesses access to real time analytics next year through a partnership with cloud-based platform Pollinate. NAB is also investing in the UK company, which works with one leading bank in each geography. On Wednesday NAB announced a partnership and investment in Pollinate to provide SME customers
Bias is one of the stereotypical dangers of AI. Those who refer to bias are often biased against… AI bias. We have seen enterprises spending unnecessary resources to eradicate AI bias because they presume without due diligence that bias is always bad. Meanwhile, bias is a natural effect of learning.
XY Sense has completed its initial seed funding round, raising AU$5 million from leading Australian venture fund, Blackbird Ventures, staff and angel investors. Founded in 2016 by Alex Birch and Luke Murray, XY Sense is a Melbourne headquartered technology startup that has designed and engineered a world-leading smart sensor platform
As part of a digital transformation program, Surfwear business Rip Curl consolidated its data collection then transformed how it provided the analytics its executives around the country needed to run the business. In the past managers could struggle to find the information they needed as they juggled spreadsheets. To address
Optus has overhauled its marketing measurement capabilities, implementing a new technology platform built on a strong data foundation. After conducting a global marketing analytics & algorithmic attribution services tender, Optus began working with Marketing Evolution, a US-based marketing measurement provider in October 2018. The aim of the initiative was to
Banking newcomer Volt is leveraging a fraud protection solution from IBM which uses AI and machine learning to analyse behavioural and fraudulent patterns. During today’s Data and AI Forum hosted by IBM, the challenger bank announced it integrated IBM’s Safer Payments solution into its online banking platform 10 weeks ago.