Analytics

  World Wildlife Fund has taken a data-led approach that enables the Not-For-Profit to improve targeting and audience segmentation to better specify individuals in the public whose values align with the cause. This data segments audiences across the company’s six priorities ranging from species protection to habitat restoration. Further reading:

CommBank says customers impacted by natural disasters can now expect same-day tailored support solutions from their bank thanks to a new purpose-built data model solution. The bank is using custom-built algorithms to monitor, in real-time, a mix of data points from official emergency sources and weather alert systems to offer

Databricks today announced a partnership with Google Cloud to offer its “data lakehouse” on the tech giant’s public cloud for the first time, meaning Databricks’ data platform is now available across each of the three markets leading clouds. The integration gives Databricks customers more choice on where to run the

Three key factors increasingly motivate organisations to build and then leverage a modern data architecture. First, the business strategy requires democratised access to structured and unstructured data in such a way that it can easily be provided to decision-makers in real-time. Next, there is a need to operationalise data in

There was news this week (see Apple, Facebook Trade Barbs Over Privacy-Focused Business Models) that Facebooks’ advertising business will be put at risk when Apple changes its privacy settings.  In my mind, this is a sign that despite the power and dominant of multi-sided platforms and business models, it is the

Data doesn’t lie, but it also doesn’t care. That’s the key message from marketing and analytics leaders we spoke to this month about the problems that get in the way of effective data-driven decision making. Difficulties managing the cross-channel customer experience, taming data silos, and creating and managing cultures inside

Data is the strategic asset of the contemporary enterprise. It drives customer experience, empowers marketing and informs product development. Yet many organisations still struggle to tame their organisational data and to deliver insights to the executives who need to make decisions, or increasingly to the algorithms that need to determine

machine learning AI artificial intelligence computer working

Most headlines on AI focus on self-driving cars, real-time translation, and facial recognition. However, the most immediate opportunity for Australian enterprises is using AI to dramatically upgrade their existing operations, says Gavin Whyte, CEO of Spalla AI. Apple is reportedly using AI within every division, from marketing and sales to

The acceleration of digital projects across Australia this year has brought with it a wave of new data. The next challenge for organisations is using that data to innovate and support the new business models COVID-19 has ushered in. That’s according to Amazon Web Services, the market leading cloud vendor

NAB has appointed Mindshare as its the agency to handle its Advanced Advertising Analytics and Media Mix Modelling following a competitive pitch. Mindshare is part of GroupM, the investment arm of WPP AUNZ,  one of Australiasia’s largest creative tech company. Thomas Dobson, Executive of Operations, Planning & Partnerships at NABsaid