Analytics

Data doesn’t lie, but it also doesn’t care. That’s the key message from marketing and analytics leaders we spoke to this month about the problems that get in the way of effective data-driven decision making. Difficulties managing the cross-channel customer experience, taming data silos, and creating and managing cultures inside

Data is the strategic asset of the contemporary enterprise. It drives customer experience, empowers marketing and informs product development. Yet many organisations still struggle to tame their organisational data and to deliver insights to the executives who need to make decisions, or increasingly to the algorithms that need to determine

machine learning AI artificial intelligence computer working

Most headlines on AI focus on self-driving cars, real-time translation, and facial recognition. However, the most immediate opportunity for Australian enterprises is using AI to dramatically upgrade their existing operations, says Gavin Whyte, CEO of Spalla AI. Apple is reportedly using AI within every division, from marketing and sales to

The acceleration of digital projects across Australia this year has brought with it a wave of new data. The next challenge for organisations is using that data to innovate and support the new business models COVID-19 has ushered in. That’s according to Amazon Web Services, the market leading cloud vendor

NAB has appointed Mindshare as its the agency to handle its Advanced Advertising Analytics and Media Mix Modelling following a competitive pitch. Mindshare is part of GroupM, the investment arm of WPP AUNZ,  one of Australiasia’s largest creative tech company. Thomas Dobson, Executive of Operations, Planning & Partnerships at NABsaid

The Catholic Diocese of Maitland-Newcastle is halfway through a three year build of an advanced analytics and data science platform, through a partnership with Microsoft. The 173 year old diocese is starting with insights on its near 20,000 students across 59 schools, with hopes of using data to accelerate education

Application of Brisbane developed technology has created ‘data stability’ at population scale in a world-first study into the incidence of cancer in 45,000 patients. The landmark approach using machine learning for clinical insight is reported in prestigious global Oncology journal In what is described as a world first, Max Kelsen, an

Enterprise data company TIBCO Software has announced a “disruptive approach to analytics” with TIBCO Hyperconverged Analytics, a real-time analytics service the company says reduces the time between business events and insights. TIBCO says its approach empowers its customers to connect, unify, and confidently predict business outcomes, solving the world’s most

NAB will offer small businesses access to real time analytics next year through a partnership with cloud-based platform Pollinate. NAB is also investing in the UK company, which works with one leading bank in each geography. On Wednesday NAB announced a partnership and investment in Pollinate to provide SME customers

Brain

Bias is one of the stereotypical dangers of AI. Those who refer to bias are often biased against… AI bias. We have seen enterprises spending unnecessary resources to eradicate AI bias because they presume without due diligence that bias is always bad. Meanwhile, bias is a natural effect of learning.