Analytics

Three-quarters of C-level executives believe if they don’t move beyond experimentation to aggressively deploy artificial intelligence (AI) across their organisations they risk going out of business by 2025, according to a newly released study from Accenture. The report, titled “AI: Built to Scale” and produced by Accenture Strategy and Accenture

Westpac branch

Westpac today announced the launch of its “Data Driven Experience Platform”, a customer insights and analytics hub which pulls data from across Westpac Group. The bank says the hub will help propel its digital push and prepare it for the upcoming open banking regime. The platform was co-designed and backed

Increasingly companies understand that their internal customers need simple, fast and easy ways of working, just like their external customers. Indeed the last few years have seen the growing recognition of employee experience as a critical success factor. That evolution helped with our choice of winner in the Best In

In 2019, most marketing decisions were not based on analytics. This is despite the fact that CMOs report that marketing decisions influenced by analytics increased 39 per cent from 2013 to 2019. During that same time period, marketing analytic investments increased 20 per cent.* Regardless of how analytic output is

Unless you use 3D Building Information Models (BIM) or Geographic Information Systems (GIS) you may not even know about plans to create a 3D Digital World, but you should. TL;DR (Executive summary) The internet has been a boon, but also a source of increasing threats: cyber-crime, terrorism and war; fakes,

Many organisations get stuck at the proof of concept stage when they come up against the task of trying to change the way the enterprise operates to embrace AI, according to research from Gartner.  Speaking at the Gartner Symposium on the Gold Coast this week, Bern Elliot Vice President and

McDonald’s has almost doubled its advertising ROI over the last five years in Australia following a focus on marketing mix modelling, measurement, digital channels, and more accountability being placed on creative agencies, according to its head of global media accountability and ROI, Chris Graham. “The contribution of media to business

How does a company that’s become a multi-billion dollar business on then back of supporting IT and security professionals transition into one that focusses on the broad challenges facing an entire business? Although most of Splunk’s revenue – as much as 80 per cent – comes from its traditional customer

The University of Technology Sydney today launched a new analytics lab in its Sydney campus and revealed details on it student engagement tracking study. The new lab is for UTS researchers working with data heavy applications and is fitted out with the latest gaming hardware from Acer. The hardware manufacturer

Splunk CEO

Splunk has long been a favoured tool in tech teams. Its purpose is to bring together the data from disparate systems – usually the logs from all manner of different network, security and server hardware – into a single location so that it can be analysed. While that use case