Amobee was named as a leader in cross-channel video advertising by Forrester in its report Cross-Channel Video Advertising Platforms, Q3 2019.

“The last year has been transformative for Amobee, and we believe Forrester’s independent research analysis validates our strategy and investments as we expand our offerings to include advanced TV and digital video solutions, with sophisticated data-driven linear TV planning tools and premium inventory opportunities for advertisers and agencies worldwide,” said Kim Perell, CEO at Amobee.

“The acquisition of Videology has also allowed Amobee to focus on serving the needs of the world’s largest broadcasters and media sellers for both linear and digital television and we’re proud to be a leader in the convergence of TV and digital.”

To compile the report, Forrester evaluated 13 vendors across 10 criteria including: plan/schedule building, buying: traditional linear, buying: set-top box, buying: OTT/CTV, audience discovery and building, buying: online video, measurement, company vision, product vision and product roadmap.

In the report, Forrester found that Amobee “leads with robust planning and portfolio management capabilities. Amobee combines real-time (eg programmatic) and futures-based (eg TV upfronts) planning and buying tools for cross-channel audience-based buying and portfolio management.” The report also stated Amobee “is the best fit for multibrand companies investing heavily in linear and digital video. Its portfolio management capabilities save work hours and increase on-target reach. Its cross-channel capabilities provide a range of ways to target heavy, light, or nonlinear TV viewers.”

“Most brands have significant media spend in both linear TV and digital video; addressing the problem of unified audience targeting and measurement across both is critical for achieving the next level in media efficiency,” says Philip Smolin, Chief Strategy Officer at Amobee.

“We look forward to bringing our solutions to even more clients, and a continued roadmap of innovation that will help propel the industry forward.”

Previous post

COVER STORY: Sustainability builds brand equity and margin. But also an incentive to greenwash

Next post

Alibaba acquires import ecommerce platform Kaola for US$2 Billion