Martech company Amobee today announced the launch of the Amobee Marketing Platform, including a fully integrated DSP, DMP and analytics suite, to its Australian brand and agency clients.
The launch follows the integration of company Turn’s programmatic advertising technology, which Amobee acquired for US$310 million in February.
The Amobee Marketing Platform unifies the key programmatic channels including all major social platforms, formats and devices, to provide brand and agency marketers with easy-to-use data management and media planning services.
The company is positioning the new platform as “one of the world’s largest independent advertising platforms.”
“The Amobee Marketing Platform gives advertisers a clear understanding of who to reach, where and when while utilising only the most cost effective and insightful methods,’’ said Liam Walsh, Amobee Australia & New Zealand Managing Director.
The Amobee Marketing Platform simplifies the delivery of video, display, mobile, and social, including advertising across all channels and screens.
It includes the Amobee DSP, Amobee DMP, Brand Intelligence and DataMine technology, which converts raw data into audience and campaign insights.
The company confirmed the platform is live with its agency and brand clients across Australia.
“As a proud partner, Ikon Communications values the Amobee Marketing Platform for its intuitive technology, flexibility and powerful insights,” said Nathan Pedwell, Director of Data & Knowledge at Ikon Communications.
“This platform has enabled our teams to be highly efficient in the planning, activating and optimising of campaigns, and has helped accelerate the digital transformation of our clients and lead to outstanding results.”
Walsh said the new platform leverages unique data assets and allows advertisers to customise analytics to understand what’s working, and where to allocate their digital marketing investments.
“The launch of the platform represents months of hard work on the part of our engineering and product teams to combine multiple platforms that leverage unique data assets into a single integrated solution that meets the needs of advertisers trying to connect with consumers across different environments,” Walsh said.