Amazon is opening its first-ever shopfront in New York filled with high-rated products. Named Amazon 4-star, the physical retail store will sell products being either 4-stars and above online, from a top seller or are new and trending on the Amazon website.

The online giant has been targeting retail store expansion and grocery stores after the acquisition of Whole Foods last year for US$14 billion.

The store is located on Spring Street in SoHo, New York City and will open officially on September 27, US time. 

Amazon said it built this store to be a place “where customers can discover products they will love”.

“Amazon 4-star’s selection is a direct reflection of our customers—what they’re buying and what they’re loving,” a company statement said.

Customers can buy items ranging from toys to kitchen appliances, books, games and consumer electronics.

The company claimed the average rating of all the products in Amazon 4-star is 4.4 stars, and collectively, the products in store have earned more than 1.8 million 5-star customer reviews.

Throughout the store there are departments showing the most wished for on the website, what is trending around New York City, frequently bought together and Amazon exclusives.

Digital price tags alongside every product show the Prime price and list price, as well as Prime member savings, average star rating, and the total number of reviews a product has received.

Amazon’s first move into a brick-and-mortar world was through Amazon Books opening in 2015 at University Village in Seattle.

In December 2016, Amazon opened its first grocery store, Amazon Go in Seattle where customers scan their Amazon Go app, walk in get what they want and leave, with charges occurring through the app.

Currently, Amazon Go has three stores in Seattle and one in Chicago with the company planning to have 3,000 cashierless stores by 2021.

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