Amazon Launches Self-Service Marketplace for Subscription Providers

Can Amazon help content creators call back some of the treasure they have lost since the explosion of digital channels began 20 years ago?

The company announced a self-service subscriptions marketplace that allows digital subscription providers to reach millions of Amazon customers.

Called Subscribe with Amazon, the service is a new way for subscription businesses to sell on Amazon. It  offers them targeted customer exposure through popular discovery features such as search and recommendations while also providing customers with a simple way to purchase and manage their subscriptions. Selling on Subscribe with Amazon is easy with self-service enrollment. 

The program allows subscription providers the ability to offer customers flexible pricing including introductory, monthly, and annual pricing options, as well as the opportunity to explore offering Prime exclusive deals.

Digital subscriptions currently available span a variety of areas including streaming content, news/magazines, learning, and lifestyle. To learn more about how to become a subscription provider on Subscribe with Amazon, visit: www.subscribewithamazon.com.

“Over the years, Amazon has gained extensive experience in the memberships and subscriptions space, innovating across programs like Prime and Kindle Unlimited,” said Lovina McMurchy, general manager of Subscribe with Amazon.

“Today, we’re excited to extend our selection by offering subscription businesses a self-service way to make their subscriptions available to millions of Amazon customers.”

Through its self-service tools, each subscription will have its own detail page, and providers can easily manage pricing and take advantage of easy-to-use APIs to receive orders and updates from Amazon. Subscribe with Amazon also offers the ability to propose Prime member exclusive discounts.

For example, Prime members can get a 50 per cent discount on the first six months of a subscription to Texture, a digital service that gives customers access to some of the world’s best magazines. Additionally, when customers purchase their subscription on Amazon.com, they can access it on any iOS, Android or Amazon Fire device supported by the subscription provider.

Among the Subscription providers using the service currently; Disney Story Central, Dropbox, Texture, eMeals, Fitstar by Fitbit, Creativebug, Headspace, LegalZoom, MileIQ, The Wall Street Journal, Chicago Tribune, The New Yorker, Consumer Reports and Tawkify, to name a few.

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