Known for its uber-fast ecommerce deliveries in the US, Amazon has set a new speed test for its competitors launching 30 minute grocery pick-up from Whole Foods.

The service is only available in selected Whole Foods stores in Sacramento and Virginia Beach, but will roll out to more cities in the US throughout 2018.

Prime members can now shop via the Prime Now app and pick up their orders from the store car park in as little as 30 minutes. Customers can notify the store when they are on the way via the app, and their order will be waiting for them when they arrive.

Whole Foods will have a reserved pickup spots in its car parks and a ‘Prime Now Shopper’ will place groceries into shoppers’ cars within minutes, the Seattle giant said.

The service is free for order above US$35 or costs or $4.99.

The move is part of the broader efforts to integrate Whole Foods into Amazon’s business, which it acquired for almost $14 billion in June 2017. Amazon Prime benefits are now available in all Whole Foods stores, including speedy delivery options and a 10 per cent discount on products.

“Pickup from Whole Foods Market is a perfect option for customers who want to grab healthy and organic groceries at their convenience, all without leaving their car,” said Stephenie Landry, Worldwide Vice President of Prime Now, AmazonFresh and Amazon Restaurants.

“A customer can order at 5:00 pm, pick up at 5:30 pm, and we’ll have their groceries loaded into their car just minutes after arrival. For an even faster experience, customers can tell us they are on their way using the Prime Now app and groceries will be ready as they arrive.”

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