US ecommerce giant Amazon launched in Australia overnight with its first party retail and marketplace offer.

Sources tell Which-50 there were 560 marketplace sellers live on the system around 3:30am local time. An official announcement arrived in journalist’s inboxes around 5am.

From today, customers across Australia can visit and shop from millions of products across more than 20 categories with benefits such as everyday low prices and fast delivery options,” the company announced.

After much anticipation and hype, Amazon is offering free delivery on eligible orders above $49 that are sold by Amazon. A one-day delivery service is available in select areas across Australia.

Customer orders will be fulfilled from Amazon’s new fulfilment centre in Dandenong South.

Australian customers can also access Prime Video and Twitch Prime today. 

Amazon said it expects to launch Prime shipping benefits in Australia in mid-2018.

The selection at includes millions of products offered by well-known Australian brands, as well as small and medium-sized Australian businesses selling on Amazon Marketplace.

Globally, approximately 50 per cent of Amazon’s total units come from marketplace sellers.

“Focusing on customers and the long-term are key principles in Amazon’s approach to retailing,” said Rocco Braeuniger, Country Manager of Amazon Australia. “By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come.”

Amazonhas corporate offices in Sydney, Melbourne, Perth, Brisbane and Canberra which are home to more than 1,000 employees. Amazon Web Services launched an Australian region in 2012 and the Australian Kindle Store opened in 2013.

Braeuniger said Amazon will create thousands of new jobs and invest hundreds of millions of dollars in Australia.



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