Matt Furlong, a director at Amazon’s North American operations, has been appointed the new country manager of Amazon Australia. He will replace Rocco Braeuniger who will move to a senior international role within Amazon.

Braeuniger was appointed Australian country manager in August, 2017 and led the local launch of Amazon’s retail business in December that year. He was previously the director of consumables at Amazon in Germany.

Furlong will begin his new role on October 1, 2019 and will be tasked with continuing to grow Amazon’s retail operations in Australia. Prior to joining Amazon, he spent more than a decade at Procter and Gamble.

“In his new role, Matt will bring invaluable experience from his time in US retail leadership roles and we look forward to him continuing to lead the team in bringing great selection, everyday brilliant value, convenience and fast delivery to customers across Australia,” an Amazon spokesperson said.

After early consumer disappointment, analysts have been wary of writing off Amazon’s potential impact on the Australia retail landscape, instead describing it as a slow burn.

Since launch, which the company described as its most successful international launch ever, Amazon has passed key milestones including opening fulfilment centres and launching FBA and Prime.

An Amazon spokesperson said, “During Rocco’s time leading the Australian retail business, Amazon.com.au has grown to more than 125 million products across 29 categories and launched a number of products and services, such as Fulfilment By Amazon, Global Store, Prime, and just this week Amazon Launchpad, a program that will help Aussie startups and entrepreneurs to bring innovative products to local customers.”

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