From today, Amazon Prime will include Prime Music, a music streaming service similar to Spotify and Apple music, as the ecommerce giant continues to fill out its premium offering in Australia.
New and existing Prime customers will now be able to stream a catalogue of more than two million songs ad free for up to 40 hours per month.
Prime Music is the latest feature of Amazon Prime which launched in Australia in June this year. Prime gives shoppers two day shipping options on many Amazon.com.au products for either annual ($59) or monthly ($6.99) fees. Prime membership also includes access to video streaming and ebook services.
The new music feature is more restricted than Amazon’s standalone music streaming service, Amazon Music Unlimited, which allows unlimited access to over 50 million songs, and launched in early 2018.
According to David Ray, Head of Music for Australia and New Zealand, the feedback on the standalone service has influenced the development of the new Prime Music offering.
“It’s been incredible to see the feedback from customers since launching Amazon Music’s premium tier, Amazon Music Unlimited, for Australia earlier this year,” stated David Ray, Head of Music for Australia and New Zealand,” Ray said.
“With today’s launch of Prime Music, we’re excited to deliver another listening experience with Amazon Music built specifically for our Prime members, and to introduce even more ways of discovering and rediscovering music with voice through Alexa at absolutely no additional cost to their Prime membership.”
Voice enabled access
For Prime members with an Amazon Alexa enabled voice assistant devices, music can be requested in more “natural” conversational ways, according to the company.
For example, Prime customers can now say to their devices ‘Alexa, play the new album by Jason Aldean’.
Alexa will also be able to understand and respond to less specific requests such as ‘Alexa, play happy music’ or ‘Alexa, play relaxing music’.