Netflix has gained the exclusive distribution rights for drama series Day and Night, which has already been viewed four billion times in China.
Produced by Chinese video hosting and streaming platform Youku, Day and Night is a critically acclaimed thriller/detective series with 32 episodes.
The Netflix deal means the show will become Youku’s first mainland China internet drama series to be distributed overseas through an official channel.
Netflix plans to air the series in more than 190 countries and regions around the world. This is the first time the two comapnies have worked together and Day and Night adds to a growing library of Asian content on Netflix’s global platform reaching over 109 million members worldwide.
Youku is part of Alibaba’s Digital Media and Entertainment Group and – like Netflix – is focusing on developing its own original content.
“We are proud to partner with Netflix in this ground-breaking distribution agreement. Cultural industry is undergoing robust growth in China, and I believe the export of high-quality content will help people around the world gain a better understanding of the soft power of China,” said Yang Weidong, President of Youku, Alibaba Digital Media and Entertainment Group.
The Day and Night series was produced under the company’s original content production strategy and has generated more than four billion views in total since its debut in August this year.
According to the company, daily average subscribers of Youku video subscriptions increased over 180 per cent year-on-year during the quarter ended September 30, 2017.
Alibaba Group officially established its digital media and entertainment unit in October last year to drive its “health and happiness” strategy with the aim to integrate user reach, content generation and commercialisation of Alibaba’s internet entertainment, movie, literature and music businesses