As another Super Bowl — the most watched event on American television — concludes with the New England Patriots, led by Tom Brady, lifting the Lombardi trophy for a record-equalling sixth time, many viewers were also tuned in for the ads.
This year’s host network, CBS, was charging advertisers a record $US5.25 million per 30-second time slot to get in front of 100 million viewers. And brands were undeterred to cough up the investment despite a significant drop in viewers for last year’s Super Bowl coverage on NBC.
In an era of ad blockers, Super Bowls ads are proof that consumers don’t mind advertising — they just hate bad ads. The team at Which-50 put together a compilation of their favourite commercials from Super Bowl LIII.
Kraft Heinz for the first time in the company’s 103-year history aired two ads during the Super Bowl. It was this 30-second ad for Planters peanuts that aired during the game’s second quarter, which made our list.
The Washington Post’s “democracy dies in darkness” ad, produced in partnership with Mark Woollen and Associates, honours press freedom and journalists who have put their lives on the line to safeguard their readership’s interests.
Hyundai’s shopper assurance Super Bowl commercial, featuring Jason Bateman, wanted to highlight the carmaker taking the pain out of car shopping with transparent pricing, streamlined purchasing, a three-day worry-free exchange and test drives that come to the customer.
Burger King’s Eat like Andy ad, featuring Andy Warhol eating a Whopper burger, uses original footage from Swedish director Jorgen Leth’s 1982 film 66 Scenes from America.
Netflix used its 30-second time slot to promote its Our Planet nature documentary series narrated by David Attenborough that will stream to subscribers this April.