Australian marketers will be able to meet AdRoll’s new president Toby Gabriner when he participates in a panel discussion at Mumbrella360 in Sydney on June 7th.
Gabriner was named AdRoll president earlier this month, having previously acted as a strategic advisor to the company. He succeeds president, CMO and founding team member Adam Berke, who will remain active with the company as a strategic advisor.
On the Mumbrella panel he will be joined by Andy Bateman, Everyone Founder & CEO, Gavin Merriman, Global Head of Digital Nude by Nature, Danielle Uskovic, Head of Digital & Social at Lenovo, Clement Tsang, Cadreon’s Head of Consulting and Fiona Moylan, Global Director, Digital and eCommerce, Jurlique International. The panel will discuss the implications for brands and agencies of the gathering conflation of AdTech and MarTech. (And a self interest alert – I’m hosting the panel)
The discussion will explain the problems and impediments for marketers that have emerged as a result of the division between the two disciplines, ask why now, and investigate how marketers will benefit from the merger and how agencies will need to recalibrate their services.
Gabriner’s arrival at AdRoll coincides with some key landmarks for the company whose run rate recently surpassed $US300 million of the 35000 brands which now utilize its services.
AdRoll is a leader in the performance marketing space where it competes with companies like Criteo, Rakuten and Perfect Audience. Lately however the company has cast a hungry eye on the email market with the launch of AdRoll Email (originally called SendRoll). Unlike incumbents in the email market such as Adobe and Oracle, AdRoll is hoping marketers respond to its pitch that email should be bought and sold like any other performance medium.
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Berke’s decision to step aside from the day to day roles came as something of a surprise. “We were very thoughtful about how to make this transition and I couldn’t be more thrilled with Toby stepping into the president role. I look forward to continuing to contribute as an advisor and staying connected to the incredible team and culture we’ve built at AdRoll.”
A company spokesperson said Berke will serve as a strategic advisor to the executive team, providing counsel on AdRoll’s overall strategy and insight into industry trends. He will also remain involved in the company’s culture which he helped build over the past ten years, with specific programs such as the Women in Leadership cohort he founded.
Unlike his predecessor who held multiple roles, Gabriner will be the full time president.
He told Which-50, “I’m joining as president now to work closely with Aaron Bell and the board to usher AdRoll into its next phase of growth. The company has come so far from solely offering a retargeting tool by introducing upper funnel solutions that cater to their customers’ needs. I am excited to build on this and continue to evolve AdRoll into the world’s best performance marketing platform. “