San Francisco-based AdRoll has embarked on an end-of-year restructuring, axing most of its Australian operation.

AdNews reports the AdRoll Australia team will shrink from 28 to seven, including the departure of APAC MD Ben Sharp. He declined to speak when contacted by Which-50 citing confidentiality.

AdRoll CEO and President likewise declined to respond to requests from Which-50 for additional comment.

A spokesperson for AdRoll told Which-50 the remaining team on the ground is comprised of experienced account managers and sales reps, and Marius Smyth will be taking over as Managing Director of International with responsibility for the Sydney team.

In a written statement sent to Which-50 earlier in the day, Gabriner said the “restructuring directly impacts 5 per cent of AdRoll’s employees, specifically across our APAC offices in their sales, marketing and account management teams.”

Despite record revenue in 2017, Gabriner said some “tough decisions” were made to reduce investment in areas not aligned with “its bold new vision” for 2018.

“We saw record revenue in 2017, and setting ourselves up for success in the long-run requires focus and realignment across our teams,” Gabriner said.

“We are continuing to support the APAC markets, and our customers there, with on-the-ground teams.”

The company made a similar move this time last year, sacking around 29 employees representing about 5 per cent of its headcount, despite revenue growth in 2016.

Here’s Gabriner statement in full:

“When we met as an executive team to chart our course for 2018, we developed an operational plan to focus our team on our bold new vision. It meant making some tough decisions to reduce investment in areas not aligned with that vision so that we can accelerate investment in areas that are. Today we are saying goodbye to some talented people who have played an important role in our success to date. This restructuring directly impacts 5 per cent of AdRoll’s employees, specifically across our APAC offices in their sales, marketing and account management teams.

As a team-first business, we don’t take these decisions lightly. We saw record revenue in 2017, and setting ourselves up for success in the long-run requires focus and realignment across our teams. We’re very grateful to the impacted individuals for their contributions in helping us achieve our goals, including profitability, this year. We are continuing to support the APAC markets, and our customers there, with on-the-ground teams. Additionally, we have goals to grow our sales team globally, aligned with our vision, as well as our R&D team by 25 per cent year-over-year as we double down on technological innovations that give our customers the best products they need to grow.”

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