AdRoll beefs up APAC presence with Japanese expansion

Leading global retargeting platform Adroll has expanded its international presence to Japan, opening of its Tokyo office which will be lead by Makoto Arima as VP and chairman of AdRoll Japan and Luciano Kohmura as managing director.

This new local team will provide full-service account management to Japanese customers. As part of the expansion involved the platform being fully translated and localized for the Japanese market.

Tokyo is the company’s sixth office, after opening regional offices in New York, Dublin, Sydney, and London.

Arima was the first employee at Yahoo! Japan, where, as managing director, he grew the business to a billion dollars in revenue during his six-year tenure. Most recently, he served as managing director of Google Japan for the past four years.

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(Image  Luciano Kohmura)

Kohmura, meanwhile, will lead day-to-day operations, also joins from Google where he held multiple roles during his nine-year tenure. Most recently, he served as director of new product sales across Japan, Australia, and New Zealand.

“As one of the largest advertising markets in the world, Japan represents a massive opportunity to scale performance marketing across brands of all sizes and verticals,” said Aaron Bell, CEO and co-founder at AdRoll. “Having respected, experienced leaders such as Makoto and Luciano at the helm shows our commitment to building a world-class organization in Japan and delivering a fully localized solution tailored to the Japanese market.”

Digital advertising spend in Japan now exceeds $9 billion and is projected to grow to over $11 billion by 2018. Within that, mobile advertising spend represents a third of total spend today and is growing quickly, reinforcing the demand for AdRoll’s cross-device capabilities.

In the last year AdRoll, also revealed it had raised $70 million in funding, another sign of the robust health of ad tech.  

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