More than 30 per cent of the 400 patents Adobe filed last year were specifically related to artificial intelligence and machine learning. 

Adobe introduced its AI capability Sensei four years ago and has since launched hundreds of new AI-powered features and capabilities across its portfolio. Within its marketing, advertising and commerce clouds, the AI services aim to help marketers to optimise campaigns, automate tedious tasks and provide predictive capabilities.

Speaking during the virtual edition of Adobe Summit this week, Anil Chakravarthy, the new head of Adobe’s digital experience business, outlined which AI features will be available to Adobe experience cloud customers in 2020. 

Chakravarthy announced the general availability of two of these services Customer AI and Attribution AI. 

“Customer AI helps you accurately uncover specific customer segments and target each with the right marketing campaigns. Attribution AI helps you see the conversion impact, driven by owned, earned and paid media to make informed resourcing decisions,” he said. 

Another three AI services are on the roadmap for later this year. 

  • Journey AI will constantly analyse behavioural data across millions of customers and help marketers activate experiences at optimal times. 
  • Content and Commerce AI will measure the effectiveness of content in driving merchandise performance. 
  • Leads AI will accelerate the sales pipeline by intelligently scoring and routing leads to the right sales reps. 

Within Adobe commerce cloud, product recommendations powered by Adobe Sensei will be available globally to all Magento commerce customers starting in April. 

“Merchants will be able to deploy automated recommendations to their storefronts, helping customers discover new relevant products while creating engagement and increasing conversion and helping driving revenue,” Chakravarthy  said. 

The AL and ML features are built on the data Adobe draws on to create real-time customer profiles within the Adobe experience cloud. 

“It stitches together millions of data points from across the enterprise to provide a true unified view of the customer in real time. The customer profile is the way to personalise customer experiences, it provides millisecond response times and is already performing at cloud scale, with over 10 billion customer profiles,” Chakravarthy said. 

“Once you have the customer profile … It provides the optimal environment for training and running AI and machine learning models to amplify your customer experience in Adobe.”

Chakravarthy also unveiled a new analytics mobile app that will provide access to data and insights from any device and a new CXM Playbook based on Adobe’s expertise and its own business transformation journey.

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