Some of the tech industry’s biggest players are launching a new open data initiative, designed to improve the exchange of data between their platforms and applications.

Adobe, SAP and Microsoft announced they will partner to develop a common approach to data exchange and a set of resources in a bid to eliminate data silos and develop a single view of the customer. The announcement was made during the Microsoft Ignite event in Orlando this morning.

The Open Data Initiative is designed to enhance interoperability and data exchange between the three firms applications and platforms, allowing products like Adobe Experience Cloud and Adobe Experience Platform, Microsoft Dynamics 365, SAP C/4HANA and S/4HANA to exchange information through a common data model.

The data model will utilise a common data lake running on the Microsoft Azure cloud service but customers will have there choice of development tools and applications to build an deploy services, according to a statement from Microsoft.

The common data approach is also designed to better enable organisations to implement emerging technology like AI and machine learning.

“You have these very sophisticated, rich application suites from SAP, from Adobe, from Microsoft, and the commitment you’re hearing from the three of us is that we are going to unlock the data across all of these suites,” said Satya Nadella, CEO of Microsoft during the Ignite event.

“So that they can be enriched using this very rich cloud data and AI layer in Azure so that you can, in fact, take data that is there today in any application and think of it as a renewable resource. ”

New capabilities

According to a statement from Microsoft, With the Open Data Initiative, companies will be able to:

  • Unlock and harmonise siloed data to create new value
  • Bi-directionally move transactional, operational, customer or IoT data to and from the common data lake based on their preference or needs
  • Create data-powered digital feedback loops for greater business impact, while also helping to enable their security and privacy compliance initiatives
  • Build and adopt intelligent applications that natively understand data, relationships and metadata spanning multiple services from Adobe, SAP, Microsoft and their partners

Existing customers from the three firms, including The Coca-Cola Company, Unilever and Walmart , expressed support for the new Open Data Initiative.

“This initiative from Adobe, Microsoft and SAP is an important and strategic development for the Coca-Cola System,” said Barry Simpson, chief information officer at the Coca-Cola Company.

“Our digital growth plans entered around our customers are fuelled by these platforms and open standards. A more unified approach to the management and control of our data strengthens our ability to support our growth agenda and our ability to satisfy security, privacy and GDPR-compliance requirements. The industry needs to follow these leaders.”

More information on the Open Data Initiative is available from Microsoft, Adobe and SAP.

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