From today the Adobe Experience Manager is available as a cloud service. Previously it was offered in two ways, on-premise and as a managed service. 

The cloud-native architecture will bring the benefits of SaaS to the Adobe product, including faster implementation and easier integration – a sore spot for marketers when it comes to wrangling marketing technology into a cohesive stack

According to Adobe, early results from mid-market to large enterprise companies using the application show a 50 per cent faster ingestion time, a 40 per cent increase in administrative efficiency, zero downtime resulting from regularly scheduled updates and an over 20 per cent surge in author productivity. 

As part of the Adobe Experience Cloud, the Adobe Experience Manager integrates content management (CMS), digital asset management (DAM), digital signage management and customer communication (CCM) applications.

“Adobe Experience Manager as a Cloud Service supercharges organisations’ ability to create, manage and deliver more campaigns, digital assets and experiences faster than ever before,” said Loni Stark, senior director of strategy and product marketing at Adobe. 

“It creates a compelling offer for mid-size companies and enterprises that are increasingly transforming to adopt advanced digital tools, but need more simplicity and flexibility to support their changing business models.”  

The announcement was made during the National Retail Federation’s Big Show in New York this week. 

“When the opportunity arose to become an early adopter of Adobe Experience Manager as a Cloud Service, we jumped at the chance due to the scalability of the offering,” said Ben Snyder, IT Product Owner at UnderArmour. 

“Integration has been seamless. Already our digital asset manager is running on cloud service and the time to upload our new season assets has been massively reduced.”

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