Adobe has acquired Allegorithmic, makers of Substance, the industry standard for 3D textures and material creation in game and video post-production.

Substance gives video game creators, VFX artists working in film and television, designers and marketers tools to save time, reduce cost and open up new creative options, the company said.

Based in France, Allegorithmic has a diverse customer base across gaming, film and television, ecommerce, retail, automotive, architecture, design and advertising industries.

They provide tools used for 3D material and texture authoring for most AAA gaming franchises, including Call of Duty, Assassin’s Creed and Forza, and the tools used in the making of award-winning movies including Blade Runner 2049, Pacific Rim Uprising and Tomb Raider.

With the acquisition of Allegorithmic, Adobe is adding expanded 3D and immersive workflows to Creative Cloud and provides Adobe’s core customer base of designers a new set of tools for 3D projects.  

“We are seeing an increasing appetite from customers to leverage 3D technology across media, entertainment, retail and marketing to design and deliver fully immersive experiences,” said Scott Belsky, chief product officer and executive vice president, Creative Cloud, Adobe.

“Creative Cloud is the creativity platform for all and Substance products are a natural complement to existing Creative Cloud apps that are used in the creation of immersive content, including Photoshop, Dimension, After Effects and Project Aero.”

Allegorithmic CEO and founder, Sebastien Deguy will take a leadership role in Adobe’s broader 3D and immersive design efforts as vice president, 3D and Immersive, reporting into Scott Belsky.

Allegorithmic‘s products are already offered as a subscription service to individuals and enterprise customers, and in the future Adobe will focus on expanding the availability of Allegorithmic tools via subscription. Further product features which bring together Allegorithmic technology and Adobe Creative Cloud will be announced later this year.

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