Adobe has appointed Informatica CEO Anil Chakravarthy as executive vice president and general manager, Digital Experience. 

Reporting to Adobe president and CEO Shantanu Narayen, Chakravarthy will lead Adobe’s Digital Experience business which includes its marketing, analytics and commerce software.

The business unit was previously led by Brad Rencher, who left the business early last year as part of a wider organisational restructure. 

“We’re delighted to welcome Anil Chakravarthy to lead Adobe’s Digital Experience business. He’s a transformational leader with a track record of innovation and driving strong growth,” Narayen said. 

“Adobe is the clear leader in the exploding Customer Experience Management category, and I cannot think of a more exceptional and experienced candidate than Anil to drive Adobe’s Digital Experience business in 2020 and beyond.”

Adobe estimates the addressable market for its experience cloud products will grow to approximately US$84 billion by 2022. 

“Digital transformation is well underway, and business leaders understand building an experience business is mission-critical to their growth. Demand for a new enterprise architecture has never been greater, and Adobe is the industry leader in delivering next generation technology to power digital businesses,” said Anil Chakravarthy.

 “I’m excited for the opportunity to join an exceptional team with market-leading technology to grow Adobe’s strong and loyal customer base.”

Chakravarthy joins Adobe from Informatica, a global leader in enterprise cloud data management, where he served as CEO since January 2016. He joined Informatica in September 2013 as executive vice president and chief product officer, responsible for product development, product management and product marketing. 

Chakravarthy shepherded Informatica’s move into cloud and subscription services, as the company transitioned to a private company following a $5.3 billion buyout. 

Before joining Informatica, Chakravarthy was executive vice president of Information Security at Symantec.

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